Inbound Marketing Specialist — B2B & Technology Focus (вакансія неактивна)

We are seeking a dynamic and results-driven Inbound Marketing Specialist at Rioks to develop, execute, and optimize our own and clients’ inbound marketing strategies. The ideal candidate will be responsible for creating and managing content strategy, lead generation campaigns, and nurturing strategies that attract, engage, and convert B2B audiences. You will play a pivotal role in growing our clients’ business, customer base, and improving their user experience through targeted digital marketing efforts.

Key Responsibilities:

Digital Strategy & Execution:

• Develop and implement comprehensive inbound marketing strategies tailored to B2B technology and software development companies.
• Create and manage engaging content across various digital channels, including blogs, social media, email marketing, and landing pages.
• Plan and execute lead generation and nurturing campaigns using HubSpot and other marketing automation tools.

Data Analysis & Optimization:

• Analyze and report on the performance of digital campaigns, providing insights and recommendations for improvement.
• Use web analytics tools to track user behavior and optimize content and campaign performance.
• Continuously monitor and refine digital strategies to ensure alignment with client goals and industry best practices.

Client Engagement & Collaboration:

• Collaborate with clients, sales teams, and internal stakeholders to understand business objectives and translate them into effective digital marketing strategies.
• Serve as a strategic advisor to clients, guiding them on best practices for inbound marketing and digital engagement.
• Prepare and deliver detailed reports and presentations to communicate campaign performance and strategic recommendations.

Innovation & Trend Analysis:

• Stay up-to-date with the latest digital marketing trends, tools, and best practices, particularly in the B2B technology space.
• Research and implement new digital tools and interactive trends to enhance campaign effectiveness and user experience.
• Map out and define digital events and campaigns that align with client business objectives.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in inbound marketing, preferably in a B2B or technology-focused role.
• Strong knowledge of digital marketing channels, including SEO, content marketing, social media, and email marketing.
• Proficiency in marketing automation tools, such as HubSpot, and web analytics platforms like Google Analytics.
• Excellent written and verbal communication skills, with the ability to craft compelling content and communicate complex ideas clearly.
• Strong analytical skills, with a data-driven approach to decision-making and campaign optimization.
• Ability to work independently and manage multiple projects in a fast-paced, remote environment.
• Fluency in English, both written and spoken, is essential.

What We Offer:

• Flexible Work Arrangements: Enjoy the freedom of 100% remote work with flexible hours and an upcoming office in Lviv.
• Professional Development: Access to cutting-edge tools, continuous education, and opportunities to attend global conferences.
• Performance Incentives: Competitive salary with performance-based bonuses and commissions for successful client engagements.
• Career Growth: Clear path for advancement, with support for developing your professional skills and taking on new challenges.
• Global Impact: Work with a diverse, multicultural team on digital transformation projects that make a difference in the B2B sector.

Join Our Team:

If you are an innovative and results-oriented Inbound Marketing Specialist with a passion for B2B and technology marketing, we would love to hear from you! Please send your resume and a cover letter detailing your relevant experience to [email protected].

Equal Opportunity Employer:

At Rioks, we are committed to fostering a diverse, inclusive, and equitable workplace where everyone feels valued and respected. We welcome and encourage applicants of all backgrounds, regardless of race, ethnicity, gender identity, sexual orientation, age, disability status, religion, or any other characteristic protected by law.

We are proud to be an equal opportunity employer and are dedicated to creating a supportive and inclusive environment for all team members. Our policies and practices are designed to ensure fair treatment and equal opportunities in recruitment, hiring, training, promotion, and all other aspects of employment. If you require accommodation during the application or interview process, please let us know and we will work with you to meet your needs.