Head of Marketing (вакансія неактивна)

Relevant Software is the name you might have heard about, an international software development company with HQ in Lviv, Ukraine. We have 60 000+ monthly traffic on our website, a constant stream of leads, a YouTube channel, TikTok, and lots of cool stuff.

We are looking for a new leader for our marketing team that will bring the company to new heights. Relevant is a place where you can express your creativity, try new approaches and tactics and achieve amazing professional and personal results.

Responsibilities:

• Continue current marketing strategy and generate new ideas based on the business goals of the company;
• Manage the marketing team of 5 people, SEO agency, external writers, designers, and other vendors;
• Manage the processes within the department and its cooperation with other departments of the company;
• Improve company SEO results;
• Increase the number of leads from quarter to quarter;
• Work closely with the Sales department on outreach campaigns and overall processes;
• Conduct constant market and competitive research, collect customer insights and behavior;
• Take part in company services development;
• Organize and conduct various promotional activities like outreach warmups;
• Analyze and control the results of the marketing team activities;
• Create and analyze marketing reports;
• Report to CEO about the results across channels;
• Plan and control budget spending;

Requirements:

• At least 3 years in the marketing leadership role in the IT outsourcing company;
• Experience with a $20K+ monthly marketing budget;
• Experience in managing a team of at least 5 people.
• SEO and content marketing skills;
• Advanced English level both verbal and written;
• Experience in creating and managing successful marketing strategies;
• Management experience: recruitment, KPIs setting, and monitoring, budgeting, results analysis;
• Understanding of company finances. Work with PNL, calculating ROI, LTV, CAC, and profitability;
• Deep understanding of reporting and analysis tools, skill to consolidate data from various sources. Google Analytics, Google Optimize, Google Tag Manager;
• Analytical thinking, making decisions based on the received data with a positive impact on the marketing performance of the company;
• Strong soft skills;
• Be results-oriented, responsible, and creative with a high level of self-organization.

Will be a plus:

• Experience in working in the FinTech or IoT industries;
• Web development skills to make quick fixes on the WordPress website and assign tasks to a developer;
• Knowledge of demand generation and ABM campaigns;
• Experience in branding and website redesign;

We offer:

• Competitive compensation based on your skills, experience, and performance;
• 20 working days of annual paid vacation and 5 sick leaves;
• 3 additional days off for special occasions;
• Opportunity for career growth, mentorship, and personal development plan;
• Experienced colleagues with 85% of middle and senior engineers;
• Individual English lessons on-site (for all);
• Possibility to work from anywhere in the world;
• Exciting projects involving the newest technologies;
• Friendly, positive, fun atmosphere;
• Accounting as a service;
• Flexible working approach.