Marketing Cloud Developer (вакансія неактивна)

Position Summary:

The Marketing Cloud Developer is responsible for designing, developing, and optimizing marketing automation solutions on Salesforce Marketing Cloud (Engagement, Account Engagement, Next etc.).

This role combines hands-on development (AMPscript, SQL, APIs) with strong knowledge of customer journeys, data models, and integrations. The developer works closely with Consultants, Business Analysts, and Marketing stakeholders to deliver personalized, data-driven customer engagement solutions across multiple channels.

The role ensures scalable, high-performing, and compliant implementations aligned with best practices in data management, deliverability, and automation.

Responsibilities:

• Develop Marketing Cloud Solutions: Build and maintain solutions using AMPscript, SQL, Server-Side JavaScript (SSJS), Marketing Cloud Engagement tools or Marketing Cloud Next tools.
• Implement Customer Journeys: Design and configure Journeys, Automations, and triggered communications to support marketing use cases, Marketing flows.
• Manage Data & Segmentation: Design data models (Data Extensions, Data Cloud Segments), implement segmentation logic, and ensure data quality.
• Integrate Systems: Develop and maintain integrations between Marketing Cloud and external systems (CRM, CDP, websites, third-party tools) using APIs and middleware.
• Personalization & Dynamic Content: Implement personalized messaging using AMPscript and dynamic content blocks.
• Ensure Code Quality and Best Practices: Follow best practices for performance, security, scalability, and email deliverability.
• Automate Marketing Processes: Build automations for data imports, transformations, campaign execution, and reporting.
• Debug and Troubleshoot: Identify and resolve issues in campaigns, journeys, data flows, and integrations.
• Collaborate with Cross-Functional Teams: Work closely with Consultants, Architects, QA engineers, and Marketing teams.
• Testing and QA Support: Ensure proper testing of campaigns, personalization logic, and journeys before deployment.
• Support Deployment and Release Management: Manage releases and changes across environments.
• Stay Current: Continuously learn new features and updates within Salesforce Marketing Cloud.

Requirements:

• 2–4 years of hands-on experience with Salesforce Marketing Cloud or similar marketing automation platforms.
• Strong knowledge of AMPscript, SQL, and basic Server-Side JavaScript (SSJS).
• Knowledge of Marketing Cloud Personalization, Marketing Cloud Next going to be beneficial.
• Experience with Journey Builder, Automation Studio, Email Studio, and Contact Builder.
• Understanding of data modeling in Marketing Cloud (Data Extensions, relationships, segmentation).
• Experience with integrations using REST / SOAP APIs.
• Familiarity with Git or version control (nice to have).
• Experience working in Agile / Scrum teams.
• Strong analytical and problem-solving skills.
• English level B2—C1.
• Client-facing experience, including participation in workshops, campaign discussions, or stakeholder communication.

Certifications:

• Salesforce Marketing Cloud Email Specialist.
• Salesforce Marketing Cloud Developer.
• Additional Marketing Cloud certifications are a plus.

Marketing Cloud Expertise:

• Email Development: HTML/CSS for emails, AMPscript personalization.
• Journey Builder: Multi-step customer journeys and triggered communications.
• Automation Studio: Data imports, queries, automation workflows.
• Data Management: Data Extensions, segmentation, audience targeting.
• Personalization: Dynamic content, scripting, customer-specific messaging.
• Integrations: CRM (Salesforce Core), APIs, external data sources.
• Deliverability: Email best practices, compliance (GDPR, CAN-SPAM), subscriber management.
• Marketing Cloud Next platform, Data Cloud, Identity resolution, Flow automations.

What we offer:

• Working in a fast-paced team and company;
• Opportunities for career growth;
• Social Package;
• Possibilities to attend business conferences;
• Friendly atmosphere and professional team;
• Competitive remuneration and regular performance reviews;
• Great opportunities for professional and career growth;
• Flexible working schedule and a hybrid work model;
• Exciting corporate events.