Web & Data Analyst — Fluix (вакансія неактивна)

What you will do in this role:

• Help with building and optimizing dashboards to track the performance of our marketing and product and provide teams with strategic insights about performance across the pipeline, content, channels, and campaigns
• Perform and automate regular analysis to evaluate the ROI of performance, social media, SEO, and email marketing campaigns
• Assist with CRM cleansing, enrichment, and acquisition initiatives. Identify and address data quality issues on an ongoing basis
• Dig into data to understand what messages and campaigns resonate with our prospects and which ones do not
• A/B test and continually measure the performance of digital marketing efforts and make recommendations based on data collected.
• Manage and continually evolve data structure within the marketing automation platform, Hubspot.
• Find patterns and causes of metrics decline or increase;
• Report your findings with data visualizations that are easy to understand, communication insights and provide solutions that have countable results.
• Setup tracking and guide execution of marketing campaigns, including supporting attribution, automation, audience segmentation, and execution strategy
• Assist in evaluating, implementing, and optimizing 3rd party and internal tools in the marketing and sales tech stack.

About you:

• 2+ years of experience in digital marketing analytics and/or marketing operations
• Experience with quantitative analysis across a variety of marketing channels.
• Proficient with Microsoft Excel, Google Sheet, Google Analytics, Google Tag Manager.
• Experience working with SQL;
• Experience in one or more data visualization tools (Google Data Studio/Looker or Tableau/Power BI);
• Detail-oriented personality; enjoys problem-solving and being challenged; with strong analytical skills
• Ability to validate and verify detailed information to ensure the accuracy of data
• Experience in data retrieval, data manipulation, and data analysis to derive insights from data.
• Possess team spirit, learning ability, and strong curiosity.
• Upper-intermediate level of English

Would be a plus:

• Proficient with Amplitude or another Product analytics system
• HTML, CSS, JS, Python and/or R knowledge
• Higher education (applied mathematics, statistics, other technical specialties);
• Marketing Automation Platform (Hubspot/Marketo/etc.) certifications
• Assisted in implementing and administering a Marketing automation solution such as HubSpot, Braze, Marketo or Customer.io
• Some data modeling experience is a big plus.