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19 октября 2020

Marketing Designer — Readdle Consumer Apps

Киев, Одесса, Берлин (Германия), удаленно

Marketing designer creates all sorts of visual marketing materials, internal resources, the brand system for Readdle, and creates assets needed for performance marketing tests. He or she must be senior level in terms of hard skills, and work very fast.

Expected Results:
— Create in-app design elements for communication with users (onboarding and payment screens)
— Create assets to optimize conversions/activation of the product for both, Sites and inside the app
— Create assets for Facebook ads (and other channels)
— Be super fast (!) - this is critical
— Suggest a new visual direction that is aligned with the positioning and values of the company
— Be proactive on suggestion new bold things
— Organizing design assets and design system

Processes and functions:
— Create design materials for communication with the users to show the value of new features, to optimize for conversions/ activation, and to maintain the product’s identity and positioning
— Create variations of A/B testing assets for artworks, partners banners
— Create new and update product landing pages
— Create design materials inside the company
— Work on design materials for social media
— Work on internal brand and product guidelines
— Creation of a visual language of brand communication
— Design for product and brand promotion, where there is interaction with the client in the context of brand awareness and sales
— Create countless assets for Facebook ads of our products

Work in a Team:
— With PPC and Performance managers create design materials for products
— With marketing managers work on visual elements for social media, App Store, and Google Play, products landing pages
— With Motion Graphic Designer work on assets for products updates
— With Language Localization Manager localize assets for App Store, and Google Play, products landing pages

Competencies and Skills:
— Work with a variety of computer software programs (Illustrator, Photoshop, After Effects, Sketch, Figma, etc.)
— Good knowledge in UI/UX and marketing and psychology
— Strong knowledge branding and corporate identities, advertising design, and typography
— An understanding of the latest trends and their role within a commercial environment
— Passion and enthusiasm for all things design with a creative flair
— Highly creative, motivated and detail-oriented
— Fast worker
— Early adopter and fast learner
— Ability to cope with several projects at a time
— Analytical mindset and critical thinking
— Ability to interact and develop relationships with co-workers, give and receive constructive input, contribute ideas and viewpoints, adapt to changing circumstances and expectations, and commitment to understand and remedy interpersonal conflicts


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