Graphic designer within the Readdle Marketing team creates all sorts of visual marketing materials, internal resources, a brand system for Readdle, and creates assets needed for performance marketing tests. We expect a candidate with senior level skills to own work for product and brand promotion, wherever there is interaction with the client in the context of brand awareness and sales.
Expected Results:
— Create in-app design elements for communication with users (onboarding and payment screens)
— Create assets to optimize conversions/activation of the product for both Sites and inside the app
— Create assets for Facebook ads (and other channels)
— Suggest a new visual direction that is aligned with the positioning and values of the company
— Be proactive in suggesting new bold things
— Organizing design assets and design system
Processes and functions:
— Create design materials for communication with the users to show the value of new features, to optimize conversions/ activation, and to maintain the product’s identity and positioning
— Create variations of A/B testing assets for artworks, partners banners
— Create design materials inside the company
— Work on design materials for social media
— Work on internal brand and product guidelines
— Creation of a visual language of brand communication
— Create countless assets for Facebook ads of our products
Work in a Team:
— With PPC and Performance managers, create design materials for products
— With marketing managers, work on visual elements for social media, App Store, and Google Play, product landing pages
— With Product Designers, Marketing designer, and Motion Graphic Designers, work on assets for product updates
— With Language Localization Manager, localize assets for App Store and Google Play, product landing pages
Competencies and Skills:
— Work with a variety of computer software programs (Illustrator, Photoshop, After Effects, Sketch, Figma, etc.)
— Good knowledge in UI/UX, marketing, and psychology
— Strong knowledge of branding and corporate identities, advertising design, and typography
— An understanding of the latest trends and their role within a commercial environment
— Passion and enthusiasm for all things design with a creative flair
— Highly creative, motivated, and detail-oriented
— Perfect time management skills
— Early adopter and fast learner
— Ability to cope with several projects at a time
— Analytical mindset and critical thinking