Director, Business Development (вакансія неактивна)

SUMMARY:

The Director, Business Development role is responsible for leading the Business Development function for Rakuten Advertising business. Accountable for creating and developing deep relationships with advertisers, agencies, and agency trading desks with the objectives of gaining revenue by executing digital marketing strategies across channels including performance marketing, monetizing premium digital advertising inventory through direct and programmatic transaction models supported by Rakuten Marketing’s technology platforms. This individual is also responsible for building organizational structures, incentives, and team culture to maximize performance and will be expected to contribute significantly to the development of Rakuten Advertising business strategy

KEY RESPONSIBILITIES

• Lead sales strategies and execution for Rakuten Advertising in the market; integrate plans with market strategy and collaborate with all departmental leads
• Monitor competitor activities and developments; maintain awareness of market trends and act accordingly.
• Maintain and builds deep strategic partnerships and sales campaigns within advertisers, agencies, and agency trading desks to understand their buying objectives and methods
• Builds single and multichannel strategies mapped to client goals/KPIs
• Identify buy¬side trends and opportunities and communicates them throughout the organization
• Regularly participates in both sales and account management activities and industry events
• Develops and manages annual operating budgets
• Communicates regularly with the Global Rakuten Advertising leadership team
• Exercises independent judgment in pursuit of business goals and objectives
• Travels as necessary in support business objectives (prospect/client meetings, conferences, internal meetings)
• Reviews and develops regular prioritization feedback for Product team.
• Redefines sales strategies and GTM marketing plans.
• Clear understanding of all relevant measurement mechanisms and KPIs across all media types/formats
• Adept at creating bespoke pricing models and go-to-market proposals and media kits
• Researches and recommends new tools for sales activity and enhancements for sales campaigns.
• Ability to leads the training of business development personnel and all logistical aspects of the sales program.
• Develops sales incentives to align with strategies and channel deployment, as necessary
• Provide leadership to Sales teams motivate individuals to high performance
• Allocate responsibilities, manage workload, prepare and manage training and development
• Performance development for team
• Leads the training and development of Business Development teams

MINIMUM REQUIREMENTS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Extensive buy¬side professional network among advertisers, agencies (affiliate and media), and trading desks
• In-depth understanding of the linear and/or premium digital/video sales
• Deep understanding of the digital advertising industry value chain, specifically including programmatic buying models
• Demonstrable success in developing successful sales strategies, analyzing performance metrics, and achieving targets of revenue growth and market share
• The ability to strategically view the marketplace, analyze opportunities and execute to achieve global deals

QUALIFICATION REQUIREMENTS

• 7+ year of experience with direct digital sales to advertisers, agencies, and/or trading, generally requires 14+ years related experience
• 5+ years’ experience with TV/digital ad sales