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Railsware is a software development company, building great web and mobile applications. We deliver full-cycle product development, from scoping through production to deployment and support, with strong attention to detail and uncompromised quality.
2 октября 2017

Growth Marketing Expert (вакансия неактивна)

Киев, Краков (Польша), удаленно

Необходимые навыки

We are looking for a strategic data-driven marketing expert to help us strengthen Railsware expertise in the business growth field on a global scale. You will develop and implement strategies for efficient customer acquisition, retention, and building a strong brand. You will live at the intersection of data analysis, content marketing and managing distribution channels to drive brand awareness, clientbase and revenue growth.

— Ability to utilize data-centric approach by using various analytical tools, processing user feedback and research results
— A thorough understanding of key customer acquisition metrics and statistics
— Experience in crafting go-to-market and acquisition strategies from scratch
— Hands-on experience in growth hacking by running acquisition campaigns and increasing customer loyalty
— Always on top of new tools and trends
— Ability to test and enhance brand new acquisition channels
— Experience with multiple ad platforms (Facebook, Twitter, Google AdWords), SEO, content marketing, mobile marketing platforms
— Strong content writing and editing skills
— Fluent English (both written and spoken)
— Good understanding of international startup and tech ecosystem
— Strong quantitative, analytical skills, creative problem-solving acumen
— A proactive fast-learner


— Work in the office or remotely
— Flexible hours
— Two comfortable offices in Kyiv, Ukraine and Krakow, Poland, with modern ergonomic chairs, standing desks, always fresh food and drinks

— Competitive salaries
— Salary calculated based on 360 degree colleagues review
— Revenue based half-year bonus
— Additional financial services (savings program, microcredits)

— 34 days of vacation per year
— 3 quick illness days and 24 long illness days, but we hope you won’t need this ;)
— Medical insurance
— To motivate our team to stay fit we cover sport expenses
— Best hardware

— Participation in local and international conferences and hackathons
— Company retreats to amazing places like Austrian Alps or Crete

— Great clients from North America and Europe
— World-class engineering and design team
— Top-notch approaches in product design and engineering
— You are the key driver for your personal growth
— Ability to contribute to a company level initiatives
— Allocate 10% of working time to Railsware Labs activities
— Educational programs

— Website railsware.com
— Core values of the company railsware.com/core-values
— Knowledge sharing railsware.com/blog
— Open Source railsware.com/open-source
— Case studies railsware.com/case-studies
— Clients about us railsware.com/clients
— Benefits railsware.com/careers
— Railswarians on Instagram www.instagram.com/railsware


— Use a data-driven approach to identify, execute, and optimize online and offline marketing campaigns to generate leads
— Test hypotheses about customer behavior to increase conversion rate
— Proactively participate in defining go-to-market strategy and process
— Build consistent content strategy across web, email, blog, case studies
— Craft company and products messaging and positioning, test and optimize across target audiences
— Develop strategies and programs to build trusted relationships with influencers (thought leaders, opinion makers, bloggers)
— Identify, optimize and scale acquisition channels, that impact global lead generation, nurturing, conversion and retention
— Grow and optimize inbound and outbound marketing funnels
— Source and negotiate new acquisition partnerships, create a pool of vendors/contractors to be involved in various marketing initiatives
— Work in a fast-paced, high-impact team of engineers, designers and marketers to develop and prioritize new strategies and growth programs
— Help establish and document internal company processes

О проекте

We build web and mobile applications. We deliver full-cycle product development, from scoping through production to deployment and support, with strong attention to detail and uncompromised quality.

At Railsware we believe that what makes a truly great team is sharing the same culture, values and core qualities. Large part of the culture is our contribution to the community through blog, conferences, open source, our own products and products we build for our clients.

Here are some products examples railsware.com/case-studies
Our blog railsware.com/blog
And what we give back to the community railsware.com/open-source
Accept the challenge >>> railsware.com/...​/growth-marketing-expert