Link Building Specialist (вакансія неактивна)

We’re looking for a Link Building Specialist to strengthen our SEO presence across global markets.

This role is for someone proactive who can go beyond basic outreach — generate ideas, identify high-quality opportunities, build real partnerships, and take full ownership of link-building initiatives.

Key Responsibilities

• Build links for landing pages and blog content
• Find relevant websites, media, and partnership opportunities
• Run outreach campaigns (guest posts, partnerships, niche edits)
• Build relationships with site owners and editors
• Analyze competitors’ backlinks and spot opportunities
• Work closely with SEO & content teams
• Use lightweight digital PR tactics (data-driven angles, expert commentary, original stats) as an outreach hook to earn high-authority backlinks
• Build and maintain relationships with journalists and editors at relevant industry publications, not just guest-post contacts
• Look for opportunities to turn unlinked brand mentions into links, and flag other unlinked mentions worth knowing about
• Stay aware of how brand visibility/citations in AI search tools are evolving, and contribute ideas on how to improve it
• Spot and act on newsjacking / real-time commentary opportunities to earn timely, relevant coverage
• Experiment with and explore opportunities on community platforms (Reddit, Quora, industry forums, LinkedIn) as an additional link-building channel
• Use AI tools to speed up prospecting, competitor backlink analysis, and outreach personalization, while keeping quality control and personal judgment in the loop

Requirements

• 2+ years in link building/outreach
• Experience in SaaS, B2B, or IT niches
• Solid understanding of SEO basics
• Hands-on experience with Ahrefs, Semrush, etc.
• Strong written English
• Ability to assess link quality (not just quantity)
• Experience with US/UK/EU markets
• Confident use of Google search operators for link prospecting
• Basic HTML knowledge (understanding of tags and link placement)
• Awareness of how AI search and AI Overviews are changing off-page SEO and link building (basic GEO/AEO understanding)
• Comfortable using AI tools (ChatGPT and similar) to support prospecting and outreach without sacrificing personalization or quality

Nice-to-have

• Experience working with Western markets (US, UK, EU)
• Experience with platforms like Reddit, Quora, and forums
• Understanding how to get mentions without spam
• Experience with digital PR / earned media campaigns (pitching journalists, data-driven stories)
• Familiarity with brand mention monitoring tools or AI-visibility/citation tracking tools

What We Expect

• Focus on quality over quantity
• Proactive approach in finding new link opportunities
• Adaptability to the fast-changing SEO and AI-search landscape
• Ethical, white-hat approach. Avoiding spammy tactics that are increasingly detected and penalized by both search engines and AI systems
• High level of ownership and self-management, comfortable planning your own work and prioritizing without step-by-step direction
• A self-starter mindset: actively researches and proposes new link-building/PR directions and opportunities rather than waiting to be assigned tasks
• Genuinely invested in results, not just activity, learns from what didn’t work, and adjusts approach on their own
• Comfortable working independently in a remote/async setup, with clear communication on progress rather than close oversight