Chief Marketing Officer (CMO) (вакансія неактивна)

We are looking for a strategic, hands-on Chief Marketing Officer to build and scale the marketing function for an iGaming operator.

This role is not about managing a single channel — it’s about creating a full marketing system: acquisition → retention → monetization, with clear ownership, strong processes, and measurable revenue impact.

You will report directly to the founders and take full responsibility for marketing strategy, execution, team growth, and P&L. A key part of the role is building the affiliate direction from scratch, with a strong focus on Tier 1 regulated markets and compliance.

Responsibilities

Acquisition (Traffic & Growth)

• Own end-to-end acquisition strategy for Tier 1 markets (volume, quality, CAC)
• Build the affiliate function from zero: partners, platform, onboarding, processes, KPIs
• Manage paid channels (Google, Meta, display networks) with strict compliance standards
• Lead and scale Media Buying (already in place) and optimize funnel performance
• Drive SEO strategy together with the existing SEO team
• Develop partnerships with platforms, streamers, influencers, and external ecosystems
• Implement AI and automation tools to improve speed, scalability, and ROI
• Build a balanced channel mix and reduce dependency on a single traffic source

Retention (CRM & Player Lifecycle)

• Build and execute retention strategy to increase engagement and LTV
• Work with external CRM and SaaS tools (e.g., Castor)
• Set up player communications across email, push, SMS, in-app, etc.
• Collaborate with support/retention tools (Zendesk and others)
• Drive segmentation, personalization, and lifecycle mechanics

Monetization

• Own monetization mechanics: cross-sell, upsell, promo strategy
• Work closely with Sales and commercial teams
• Ensure data-driven decisions (cohorts, ARPU, ROI, funnels)
• Align affiliate activity with revenue performance and long-term value

Teams, Processes & Leadership

• Build and scale the marketing organization (up to 40 people in Year 1)
• Manage 5–6 direct reports (Head of Affiliate, Head of Media, CRM/Retention Lead, etc.)
• Build the marketing operating model: structure, planning cycles, reporting
• Define KPIs, performance standards, and execution processes
• Own 7+ figure marketing budgets, forecasting, and planning
• Report directly to founders and support strategic decision-making

Requirements

Must-have

• Proven experience with Tier 1 regulated markets (mandatory)
• Experience in an iGaming operator (not only agencies/providers)
• Strong understanding of compliance and regulatory restrictions in marketing
• Hands-on experience building and scaling affiliate programs
• Track record of scaling marketing teams and leading cross-functional structures
• Strong understanding of unit economics: LTV/CAC, retention, ROI
• Experience managing 7-figure marketing budgets
• Strong English (written and spoken)

Technical understanding

• SEO fundamentals and performance management
• Media buying and paid traffic operations
• Affiliate platforms and tracking logic
• CRM/retention tools and player lifecycle mechanics
• Analytics: BI dashboards, cohort analysis, funnels, ARPU, NGR, ROI

What We Offer

• Remote-first role with business trips to Cyprus / Bucharest
• High-impact position with direct influence on business results
• Full ownership of marketing strategy, team, and execution
• Competitive salary + KPI-based review
• Opportunity to build and scale a Tier 1 marketing organization from scratch