Middle User Acquisition Manager (Meta) (вакансія неактивна)

At Promova, we’re redefining language education to make it accessible, personal, and effective for today’s fast-paced world. Our growing team of 150+ professionals is on a mission to connect people, bridge cultures, and empower lifelong learners—reaching every country except aggressor states (yes, even Antarctica).

We blend AI-driven innovation with human expertise to create tools that help people speak with confidence, embrace new cultures, and truly belong in any language. As part of our team, you’ll make a real impact, work in an environment built on care, quality, and creativity, and grow alongside a community that values progress.

With flexible work options, comprehensive benefits, and endless growth opportunities, Promova is more than a workplace — it’s a movement. If you’re ready to help reimagine language learning for today’s world, let’s do it together!

We’re looking for a User Acquisition Manager to join our team and drive profitable user growth by scaling advertising campaigns and optimizing traffic acquisition across key platforms.

In this high-impact role, you’ll manage paid acquisition channels, work deeply with performance data, and continuously test and optimize creatives, audiences, and funnels. You’ll have a direct influence on profitability, unit economics, and the growth of Promova’s app and platform—helping more people worldwide learn languages conveniently, affordably, and effectively.

This Role Is For You If You Want To:

Work on a Product with Real Scale
Be part of a talented team building a product used by 1M+ monthly users worldwide.

Own Performance and Profitability
Manage and optimize advertising budgets to achieve ROMI and profitability targets, making data-driven decisions that impact business outcomes.

Work Deeply with Analytics
Track performance metrics, analyze results, and turn data into clear, actionable insights that improve campaigns, funnels, and scaling potential.

Experiment and Optimize Continuously
Test and refine creatives, targeting, geographies, bids, and budgets, while experimenting with new traffic channels, funnels, and campaign types until they become profitable.

What You’ll Do:

• Launch and manage ad campaigns in Meta, TikTok, and other platforms
• Manage and optimize large advertising budgets to hit ROMI and profitability targets
• Continuously test creatives, audiences, geographies, bids, and budgets
• Track performance metrics, analyze results, and generate actionable insights
• Experiment with new traffic channels, product funnels, and campaign types
• Research markets and competitors to inform creative and product strategies
• Collaborate with cross-functional teams to support sustainable growth

What We’re Looking For:

• 1+ year of experience in a similar role
• Strong analytical skills with the ability to turn data into actionable insights
• Hands-on experience with advertising platforms (Meta, TikTok, etc.)
• Understanding of ad tracking systems (Pixel, CAPI)
• English level: Intermediate+ with motivation to improve
• Ability to generate creative hypotheses based on analytics
• Marketing skills for analyzing and evaluating creatives

Will Be a Plus:

• Experience managing large advertising budgets and meeting or exceeding KPIs
• Knowledge of A/B testing methodologies for creatives, audiences, and funnels
• Experience in market and competitor analysis
• Previous work with cross-functional teams

Corporate Benefits:

🎓Growth — offered to help develop your skills, advance your career, and reach your full potential: сompensation for additional training at external events and seminars; access to a large electronic library; paid online courses and conferences; Promova English Group; English Classes; Promova Speaking Club, and access to Promova Premium.

🧘🏼Wellbeing — offered to support your overall health, happiness, and resilience: work remotely from any safe location worldwide; flexible work schedule; 20 paid vacation days per year; an unlimited number of sick days medical insurance coverage; mental health support; power station reimbursement; employee discounts and special benefits for remote employees.

🏄🏼‍♂️Fun & Activities — offered to foster informal communication and strengthen social connections among teammates: remote team compensation for gathering and team-building episodes.

Interview Process:

• Pre-screen with Recruiter (45 minutes)
• Interview with the Hiring Manager (1,5 hours)
• Test Task
• Bar-raising (1 hour)

Hit the apply button and let’s create the unicorns together! 🦄