Lead of Organic Acquisition (SEO / ASO) (вакансія неактивна)

At Promova, we’re redefining language education to make it accessible, personal, and effective for today’s fast-paced world. Our growing team of 150+ professionals is on a mission to connect people, bridge cultures, and empower lifelong learners — reaching every country except aggressor states (yes, even Antarctica).

We blend AI-driven innovation with human expertise to create tools that help people speak with confidence, embrace new cultures, and truly belong in any language. As part of our team, you’ll make a real impact, work in an environment built on care, quality, and creativity, and grow alongside a community that values progress.

With flexible work options, comprehensive benefits, and endless opportunities for growth, Promova is more than a workplace — it’s a movement.

If you’re ready to help reimagine language learning for today’s world, let’s do it together!

Currently, we are looking for Lead of Organic Acquisition to join the Promova team.

The goal of this role is strategic: developing and executing a strategy for attracting organic traffic and converting it into leads for the product, both worldwide and in key focus markets.

Your areas of impact:

• Own the entire organic user acquisition direction, including the website, PBN networks, apps, AI tools, Reddit, and other platforms.
• Conduct competitor analysis, track trends, and continuously explore new opportunities to create truly outstanding solutions and become the number one player in the region.
• Develop a strategy that leverages both owned placements and external resources to effectively attract and intercept organic traffic across different intents, ensuring its conversion into product users.
• Work on both our WorldWide strategy and specific geographic markets (currently focusing on 14 countries).
• Build and lead teams (SEO, ASO, Linkbuilding, and others) to drive effective results.
• Participate in forecasting and planning, with the ability to predict traffic, conversion rates, leads, and revenue from organic channels.
• Engage in projects and experiments aimed at improving strategy and monetization.
• Manage budgets.
• Involve vendors, auditors, and external expertise to maximize results.

What you’ll need:

• 5 years of experience in SEO.
• 2+ years of experience in team management.
• 2+ years of SEO experience in English-speaking markets and within a product company.
• Knowledge of ASO.
• Proficiency in SEO tools such as Ahrefs, Serpstat, Semrush, and SimilarWeb.
• Deep understanding of website ranking factors and search engine algorithms.
• Knowledge of Google Analytics, Google Search Console, and experience working with product analytics.
• Strong expertise in On-page, Off-page, and technical SEO optimization.
• English proficiency at B2-C1 level.

Corporate benefits:

• Compensation for external training, seminars, and access to Business and Management School for employees.
• A large e-library, access to paid online courses and conferences, internal talks and workshops, and English courses.
• Corporate doctor and medical insurance.

Interview process:

1. Pre-screen with a Recruiter (30 minutes).
2. Interview with a Hiring Manager (1.5 hours).
3. Test task.
4. Bar-raising interview (1 hour).

Submit your resume and let’s build unicorns together! 🦄