Product Marketing Manager (Senior)

Promin Apps is a product-first company on a mission to help people feel better, move more, and live healthier lives — physically and emotionally.

At the intersection of AI, data, behavioral science, and personalization, we build thoughtful digital products that support fundamental lifestyle changes — from yoga and fitness to better habits and mental well-being.

Now, we’re looking for a user-centric Product Marketing Manager — someone who will drive real growth by deeply understanding the audience, crafting compelling product narratives, and bridging the gap between user needs and business goals.

What to expect:
— Global focus: Tier-1 markets (US & beyond) with proven traction and clear room to scale;
— AI-first approach: smarter workflows and a clean, personalised user experience;
— Experimentation at the core: a strong setup with a funnel builder, deep analytics, and continuous A/B testing;
— Focus on product: acquisition is driven by experienced UA, Creative, and PPC teams — you focus on product growth and impact;
— Direct collaboration with the CEO: built 10+ successful products in the niche and actively involved in product decisions;
— Fast-paced execution: quick decisions, real ownership, and no unnecessary approvals;
— Clear growth path: real opportunities to grow into Lead, Head, or GM roles as the company scales.

What you will do:
— Own and optimize the full conversion funnel — from onboarding to purchase — with a strong focus on web flows, monetization models, and pricing;
— Design, test, and scale new monetization strategies to outperform market benchmarks and increase ARPU, Conversion, LTV;
— Run A/B tests end-to-end, analyze results, and quickly implement data-driven improvements;
— Leverage AI tools to enhance hypothesis generation, prioritization, and A/B testing processes (including ideation, analysis, and insight extraction);
— Work with Meta, Google, and AppLovin performance marketing channels;
— Research markets, competitors, and user behavior to uncover growth opportunities and user pain points;
— Formulate and validate hypotheses across different funnel stages using both quantitative and qualitative data;
— Collaborate cross-functionally with UA, Creative Production, Design, and Analytics to ensure alignment, fast execution, and measurable impact.

What we’re looking for:
— 3+ years of experience in Growth, Product Marketing, or Product roles, including B2C subscription-based products;
— Proven track record in conversion optimization, monetization, and pricing strategy (web experience highly preferred);
— Strong hands-on experience in A/B testing, data analysis, and data-driven decision-making;
— Practical experience using AI tools to support hypothesis generation, experimentation (A/B testing), and data analysis;
— Solid understanding of unit economics, key product and marketing metrics;
— Ability to conduct market and competitor research and analyze user behavior to identify growth opportunities;
— Analytical yet user-centric mindset, with the ability to balance monetization goals and customer value;
— Confident English (B2+).

What we offer:
— Work from anywhere with a fully remote setup that adapts to your lifestyle;
— Flexible working hours that align with your most productive rhythm;
— Basic benefits package, including paid vacation, sick leave, and more;
— Personal and professional support, with advocacy available when you need a hand;
— Access to a curated corporate library filled with resources to fuel your continuous learning and development.

We’re not looking for someone to just “join the team” — we’re looking for someone ready to shape the product, lead meaningful growth, and make an impact from day one.

If that sounds like you — send over your CV, and let’s talk!