Projector — онлайн-інститут, який 8 років змінює і розвиває освітній ринок України, з них останні 2,5 роки — у форматі EdTech. Ми довго напрацьовували нашу експертизу у темах, а тепер підсилюємо продукт технічними рішеннями.
22 листопада 2023

Product Marketing Manager (вакансія неактивна)

Київ

Our product Lezo is an innovative, early-stage startup that’s committed to revolutionizing the job matching industry through our AI-powered career platform. We are looking for a dynamic, results-driven Product Marketing Manager to join our team. The ideal candidate will play a pivotal role in positioning our product effectively in the market and driving user acquisition through various channels.


Responsibilities:
— Develop and refine the product positioning, messaging, and value proposition to resonate with targeted audience segments.
— Plan, execute, and analyze user acquisition campaigns across multiple channels including social media, search engine marketing, email marketing, community marketing, and partnerships.
— Experiment with different messaging strategies to engage and convert diverse audience segments.
— Collaborate with the product and engineering teams to understand product features and user benefits deeply.
— Build and optimize user funnels to drive user engagement and conversion.
— Measure and report performance of all marketing campaigns, and assess against goals.
— Independently manage all aspects of marketing campaigns from concept to execution to analysis.

Qualifications:
— Experience (2+ years) in product marketing, preferably in the tech sector.
— PPC Skills and experience with Facebook and Google Ads
— Creative copywriting skills
— Hands-on experience with various marketing platforms, analytics tools, and user acquisition channels.
— Strong analytical skills and data-driven thinking.
— Ability to work independently and take ownership of marketing projects.
— Creative thinker with the ability to identify and act on new opportunities quickly.