Marketing Manager for E-commerce B2B platform (вакансія неактивна)

Program-Ace is an international IT company with over 30 years of experience. We are recognized among the Global Top 100 Outsourcing Companies by IAOP and listed among the Top AR/VR Developers by Clutch. We’ve successfully delivered 900+ projects for clients across industries including gaming, education, manufacturing, healthcare, defense, urban planning, and marketing.

One of our core areas is Innovation Solutions, which focuses on delivering high-tech, business-transforming products such as:

• Artificial Intelligence (AI) — generative AI, virtual assistants, speech recognition, automated support solutions;
• XR technologies (VR/AR/MR) — training simulators, educational platforms, virtual tours, AR tools for sales and services;
• Digital Twins — scalable digital copies of real-world systems for use in smart cities, industry, and infrastructure;
• 3D Configurators — real-time interactive product customization tools for marketing and sales;
• Training & Simulation — serious games and simulators for education, defense, and corporate learning.

These solutions are customized to meet business needs and deliver real competitive advantage.

🔍 Who We Are Looking For:
We are looking for an experienced Marketing Manager to join our and take on the strategic and tactical management of digital marketing, with a focus on attracting B2B clients from various industries.
The ideal candidate has proven experience in this field, knows how to build and grow communities, promotes products through multi-channel strategies, and understands how to effectively use webinars and high-quality expert content to attract and retain the target audience.

📌 Responsibilities:

• Develop and implement a comprehensive digital strategy to promote a B2B e-commerce platform.
• Build and grow multiple targeted communities of potential clients (by industry).
• Plan and execute multi-channel marketing campaigns (content, webinars, SMM, paid ads, SEO, email, AI avatars, etc.).
• Develop paid advertising strategies (Google Ads, LinkedIn Ads, etc.), set tasks for in-house specialists or external contractors, oversee execution, and analyze effectiveness.
• Organize and promote webinars, training sessions, and online events for different audience segments.
• Collaborate with the sales team to align lead generation and nurturing campaigns.
• Analyze marketing performance, prepare reports, and optimize the sales funnel.
• Conduct research and segmentation of the target audience by industries and pain points.
• Manage external vendors (design, advertising, copywriting) when needed.

🧑‍💻 Requirements:

• 3+ years of experience in digital marketing for B2B e-commerce or SaaS.
• Proven experience in building and growing professional communities (by industries/niches).
• Ability to develop and implement multi-channel strategies, including webinars and email nurturing.
• Understanding of paid digital campaigns (Google Ads, LinkedIn Ads, etc.) and the ability to manage them strategically through internal teams or external vendors.
• Strong skills in ad performance analysis and strategy optimization based on results.
• Experience using digital analytics to assess campaign performance and drive optimization.
• Excellent content marketing skills and understanding of the customer journey in B2B.
• Experience working with CRM systems and marketing automation tools.
• Strong analytical skills (Google Analytics, marketing reports, A/B testing).
• Experience in ABM (Account-Based Marketing).
• Independence, proactivity, and results-driven mindset.

🎯 What we offer:

• The opportunity to work with high-tech products that truly transform industries;
• 30+ years of company history, a rich portfolio of ready-made solutions, awards, use cases, and clients — a dream for any B2B sales pro;
• Collaboration with top AR/VR innovators (Varjo, Magic Leap, HTC, Meta, etc.);
• Ability to influence company strategy and offer ideas — we follow a market-driven approach, where sales define product direction;
• Friendly team of experts, full support from pre-sales and tech teams;
• Competitive base salary;
• Relocation support (if needed) including residence and work permit after the probation period;
• Medical insurance and vacation package (18 vacation + 5 personal days);
• Professional training and development in AR/VR/AI domains.

📝Hiring process:

A call with a recruiter → call with Head of Marketing → the final interview with CEO.

You can learn more about us on the corporate website, LinkedIn.

Send your resume and become an important part of our team.