Product Madness burst into life in 2007 as the brainchild of two Stanford Business MBA graduates who possessed an innate love of gaming. Initially, the entrepreneurs developed casual games for Facebook and mobile, before having a ‘light-bulb moment’ in 2009 and refocusing their efforts with laser-guided precision on the exploding social casino genre.
11 мая 2021

Digital Marketing \ ASO Specialist (вакансия неактивна)


Необходимые навыки

About You
Experience with ASO — from 6 months ( will be plus)
Excellent analytical skills
A good understanding of the mobile gaming market
Ability to communicate across a number of levels and be able to influence development and marketing teams
Excellent written and verbal communication skills
Proficiency in additional language — strong advantage
Experience working with ASA — strong advantage
Ability to work under your own initiative


24 Paid Vacation Days and Additional Days Off
Paid Sick Leaves
Learning & Development
English Classes
Comfortable Office Location
Office Wellbeing
Team Building
Travel: Business Trips to UK
Gifts: New Year Gift, Birthday Gift, Welcome Box for New Starters
Career Path and Mentorship Program
Parental Leave: Maternity and Paternity Leave
Referral Program: Active Program with Great Bonuses
Relocation Support
Performance Review and Bonus
Medical Insurance and Sport Activities Compensation


Responsibilities and Duties
Optimizing Apps for App Store and Google Play
Create and implement ASO strategy to improve conversion rate
Manage and scale Apple Search Ads (ASA) campaigns
Plan and follow-up on traffic- and other marketing initiatives
Work with external agencies and internal stakeholders to gain insights and identify areas for improvement
Provide guidelines and recommendations to other stakeholders on how to maximise discoverability and improve conversion rate based on analytics

О проекте

Product Madness has an exciting opportunity for an ASO Specialist to join our User Acquisition team which will help to drive the ASO (App Store Optimisation) strategy across all of our global markets. As we’re predominantly an app-based business; App Store marketing is a key focus for us. Reporting directly to the Senior ASO Manager, you will help drive organic downloads of our apps worldwide.
In this position, you will be developing an App Store Optimization (ASO) strategy to ensure key Product Madness games appear at the top of search results in all applicable App stores.
Your objective will be to support organic downloads and our user acquisition strategy by being an ASO guidelines expert on Key app stores and proactively implementing them in Product Madness product pages.