Our task as a marketing team is to communicate our product benefits to our target audience.
The key goal is to increase our online presence, build reputable products, show expertise in the niche, attract new customers, convert readers into leads who connect with our sales team.
- Regularly write long-form informational and educational content for corporate blog according to the content plan;
- Regularly write short-format content for Social Media and other follow-up materials to support our long-reads;
- Use effective target keyword placement to write search-engine copy that is optimized for search engines (SEO) while remaining entertaining and informative;
- Optimize existing old content for better SEO;
- Regularly update and publish the content on our blog (We use Ghost CMS);
- Do your own in-depth research for the planned content;
- Regularly track competitors’ content, current best practices in the industry, research and analyze potential topics and opportunities to improve our content.
- Advanced English language proficiency (C1-C2);
- Skills in creating original content that targets a specific audience and supports brand identity;
- Passion for writing and a strong interest in complex tech products;
- Basic knowledge of SEO best practices for content optimization;
- Ability to research and generate ideas for new content that align with the company’s objectives;
- Experience working with content management systems (CMS);
- Strong editing, analytical, and research skills;
- Ability to work independently, a positive team-oriented attitude;
- Strong attention to detail.
Would be a plus
- Other languages (Spanish, French, German);
- Ability to write, interpret, and edit HTML scripts;
- Background in editing, translation, or journalism;
- Experience with writing about complex products and processes;
- Experience with social media engagement strategies and best practices;
- Interest/experience in financial, procurement, SAAS, B2B, and tech fields.
- Professional and career growth
- Annual paid leave
- The warm and friendly working atmosphere
- Great family-style office