PPC / User Acquisition Specialist with a focus on Google Ads (вакансія неактивна)

🌍 Full-time | Remote with hubs in Kyiv and Warsaw | Mental Health Tech

💙 pleso therapy is one of the fastest-growing mental health startups in Central-Eastern Europe. Operating in Ukraine, Poland, and Romania, we help people find their ideal therapist in an anxiety-free and trusted way.

We’re looking for a PPC / User Acquisition Specialist with deep expertise in Google Ads and marketing funnel optimization, who is ready to take ownership and thrives in fast-paced environments, loves building from scratch, and wants to directly impact growth.

💡 This role is ideal for someone who is ready to step into a leadership position in the near future. As we grow, you’ll have the opportunity to shape the paid marketing team and lead the performance function across markets.

🎯 Your Impact Areas

• Development, launching, and optimization of PPC campaigns in Google Ads
• Designing and optimizing high-converting marketing funnels
• Conducting A/B tests to identify the most effective strategies
• Analyzing performance across campaigns and optimizing key metrics
• Collaborating with cross-functional teams to improve marketing strategies
• Proactively proposing and testing new hypotheses to fuel growth in different markets

🧠 Your Superpower Stack

• At least 3 years as PPC / User Acquisition Specialist with hands-on experience with Google Ads tools
• Proven ability to launch and scale campaigns from scratch
• Proven, practical experience working with web-based marketing funnels
• Strong proficiency in analytical platforms, including GA4
• Successful management of advertising budgets exceeding $100,000
• Hands-on, flexible mindset — ready to execute and grow fast
• English — Upper-intermediate(B2)

👍 Will be a plus

• Experience working on international markets (Europe, US, UK)
• Experience in HealthTech or EdTech domains

🌍 Why Join Us?

• Be part of a mission-driven startup making mental health more accessible
• Mental health support — sponsored therapy sessions and wellness programs
• Fully remote with hubs in Kyiv, Warsaw, Riga
• Friendly, international team across 5+ countries
• Collaborative, respectful, and human-centered culture
• Unlimited vacations & sick leaves
• Public holidays according to your country
• Day off on your birthday 🎉
• Coworking compensation and provide an additional €7/day for expenses during on-site work

If you’re passionate about growth, excited by data-driven experimentation, and looking for a place where your work directly fuels impact — this could be your next big move.

🧩 Recruitment process for this position:

1. Introductory call (30 minutes). A short get-to-know-each-other call to align on expectations and culture fit.
2. Test assignment. If we’re aligned, we’ll send you a practical task to evaluate your approach and thinking.
3. Deep-dive interview (1 hour). A conversation with the Hiring Manager to discuss your test assignment, past experience, and future potential.
4. Final interview (optional). In some cases, we may schedule an additional conversation with our CEO or another C-level team member.
5. Offer stage. If everything aligns, we’ll proceed with an offer.

🔹 Additional Notes:

• Test tasks and feedback must be responded to within 5 working days. If we don’t receive a reply within this timeframe, we will consider the application withdrawn and move forward with other candidates. Exceptions are made if the candidate informs us in advance about a valid reason for the delay.
• Please note that all communication for this role will be handled exclusively via email.

💬 Know someone amazing? Send them our way — and if we hire them, you’ll receive $250 as a referral bonus! Learn more here.

💙 Join us to build smart foundations and help scale a company that truly matters.

📩 To apply: send your CV and a short note about yourself.