PIN-UP Global — це екосистема незалежних компаній, залучених до життєвого циклу різних розважальних продуктів. PIN-UP.BUSINESS — напрямок екосистеми PIN-UP Global, орієнтований на аутсорсинг та якісне виконання бізнес-процесів.
23 березня 2023

Retention Marketing Manager (вакансія неактивна)

Київ, Варшава (Польща), віддалено

• Obligatory experience in gambling;
• Knowledge of marketing and niche metrics: LTV, ARPU, RetentionRate, calculation systems for ROMI and ROI, GGR, NGR;
• Understanding the basic principles and approaches to A/B testing, checking hypotheses to optimize marketing activities;
• Experience with analytics tools: GA, Tableu, Voluum, Power BI, and Google Data Studio;
• Experience with customer segmentation;
• Knowledge of the main mechanics for promotions and tournaments aimed at attracting, retaining, and returning players;
• Knowledge of methods to analyze the market and competitors, as well as your own product;
• Analytic mindset;
• English: Upper-Intermediate.

Will be plus:
• Knowledge of the major providers and developers of games and slots;
• Understanding odds in bets and how they are calculated;
• Possession of information about sports that regularly appear in the lines (teams, clubs, and top athletes).

• Monthly planning and drafting of marketing campaigns;
• Organization of promotions, draws, and other activities to retain and return players;
• Analytics of conducted promotions and calculation of ROMI;
• Creation and outlining of mechanics for new promotions, preparation of technical specifications for developers (product and marketing admin panel);
• Setting up trigger chains;
• Communication with the team to develop a general strategy;
• Implementation of the overall strategy of communication with the player;
• Ensuring regular communication with the player via SMS, email, messengers, push notifications, and social networks;
• Expenditure planning and reporting;
• Analysis of the market and competitors;
• Assigning tasks to employees in your direction.

We offer:
• Work in an international IT product company;
• Opportunity for career and professional growth;
• Ability to involve your ideas and developments;
• Training at the expense of the company;
• Paid vacation (24 days);
• Paid sick leave;
• Days of personal events;
• Medical insurance;
• Free English courses.

About our team and project:
• We are very open and friendly team 🏄, we expect that you are an extremely open-minded, active and purposeful person for whom there are no problems, but there are tasks that should be done. We also hope that you are ready to respond all challenges with great interest and enthusiasm;
• Although all of us are really busy, we would always answer all of your questions, and we would get you up to speed;
• Our project is a part of great product.

More about us: