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Peeklogic is a great and innovative Salesforce Development Company. Our products are designed to improve time and cost efficiency of sales processes. Most of our customers are from the US and Europe.
15 травня 2023

Digital Marketing Director (вакансія неактивна)

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Our client is an established consumer goods company located in NYC, looking for a Digital Marketing Director.

Are you ready to join a faced paced environment, where you will be excited and motivated to thrive and grow? Are you ready to develop effective marketing campaigns for each of our divisions across a multitude of platforms such as (email, website, social media, etc.) then please send your resume ASAP.

Responsibilities:

  • Define and oversee omnichannel program strategy and prioritize initiatives into a multi-year roadmap that delivers highly personalized experiences designed to materially benefit the business and customers.
  • Serve as the lead on key marketing activities including brand vision, strategy, budgeting and running campaigns both online and offline.
  • Determine key capabilities, investments, and resources needed to support these initiatives and business planning processes.
  • Define and report key metrics to monitor user experience and digital marketing effectiveness including ROI.
  • Designing and executing clear brand plans for teams that create and distribute marketing assets for different customer types such as e-commerce partners (such as Lowes, Wayfair, Home Depot, Amazon, etc.)
  • Design and execute communication and direct consumer strategy for the new website.
  • Provide team direction for improving campaign performance through optimization and/or implementing new features and strategies
  • Lead development of annual marketing and communication plans for new product launches, markets, new verticals, e-commerce and more.
  • Undertake continuous analysis of the competitive environment and consumer trends.
  • Manage social media presence and direct programs to improve social media reputation and recognition.

Qualifications and Traits:

  • 5+ years of experience building out and leading digital or technology operations with a desire to embrace and drive change
  • Organized, entrepreneurial, able to identify what needs to get done, then willing and able to make it happen
  • Highly skilled in building cross-functional teams and creating an environment in which employees want to develop and achieve
  • Passion for the business and our partners and interest in product to clearly understand brand positioning and how to translate to optimize digital performance
  • Exceptional written and verbal communication skills with the ability to communicate complex technical or digital/social concepts to a non-digital audience
  • Expertise in eCommerce strategy and execution, across content, search, performance marketing, analytics, marketing technology, and key account management

Benefits:

  • Dental insurance
  • Health insurance
  • Paid time off
  • Referral program
  • Tuition reimbursement
  • Vision insurance
  • Bonus pay
  • Signing bonus

Experience:

  • Digital Marketing: 7- 10 years ( Preferred)
  • Content creation such copywriting, SEO — 5 — 7 years ( Preferred)
  • eCommerce Exp — B2B2C — 7- 10 years ( Preferred)

Work Remotely

Job Type: Full-time

Send your CV with salary expectations to [email protected]

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