Middle CRM Manager for Expanse Team (вакансія неактивна)

Parimatch Tech is an international product company that develops and provides tech and marketing solutions for the Gaming & Entertainment industry. Headquartered in Cyprus and operating globally, the company has R&D centers located in four countries, the largest of which is in Ukraine.

Hi-tech solutions and innovative approaches are what drive Parimatch Tech forward in the gaming market and remain its basis for success and development.

About Expanse Team:

What is Expanse? Well, it’s a young team of dedicated professionals who carry out casino and sportsbook operations in new countries. We’re driven to grow and learn while conquering new markets and discovering new business opportunities. Transparency, teamwork, efficiency, and empathy keep us ahead of the game. Join us, and you’ll see that work can be both fun and rewarding;)

We invite those who fired up to:

— Compilation of an email strategy based on Customer Journey and other data;
— Preparation and implementation of scripts and triggers;
— Domain reputation and email deliverability control;
— Collection of statistics, analysis of mailing results, search for growth areas, and testing hypotheses to expand the funnel of emails and increase conversions;
— Development and implementation of Tone of Voice for the company’s mailing lists;
— Creating and implementing a sports content plan;
— Writing technical specifications for Content Writer and Designer;
— Task performance control.

Essential professional experience:

— Love Sports Events, and know how to place bets in daily routine;
— Knowledge of sports betting bonus systems;
— 1+ years of experience in Email Marketing / CRM;
— Experience in creating and implementing email strategies/scripts / triggers;
— HTML letter layout skills;
— Fluent English (not lower than C1);
— Knowledge of CRM platforms: Customer.io, SoftSwiss, Google Analytics, etc.;
— Structural thinking, attention to detail, analytical mind.