Сучасна диджитал-освіта для дітей — безоплатне заняття в GoITeens ×
GR8 Tech is a global product company that provides innovative, scalable platforms and business solutions for the iGaming industry. We have а great experience: GR8 Tech platform successfully handles millions of active players and offers best practices to develop and grow in the gambling industry.
26 липня 2021

Digital Marketing Manager (LPO / CRO) for PMI (вакансія неактивна)

We are a highly successful Company with great ambitions. We operate on a very competitive market so every day we are looking for opportunities to be better. To be faster. Even faster. Never stand aside and never afraid to try. Having a lot of ideas we are very open to fresh ones. Equally important, we have resources to bring these into motion.

We invite those who fired up to:

— Actively contribute to LPO strategy to improve overall CRs and customer experience for multiple Paid —
— Acquisition channels and traffic types;
— Conceptualise, implement and optimise all upper-funnel user journey (from ad to landing page);
— Set-up needed tracking parameters and tools and make regular check-ups of how it works on your own or with help of Q&A team;
— Coordinate marketing projects;
— Have a day-to-day ownership of landing pages assets;
— Conduct competitive analysis to use for benchmarking purposes;
— Collaborate with cross functional teams to lead creative brainstorm sessions;
— Contribute insights about our customer needs and experiences to help create content that reflects the brand and improves our marketing efficiency;
— Lead the execution of all your experiments (A/B tests wireframing, assets development, tests results analysis).

Essential professional experience:

— At least 1 year of experience in managing creatives and landing pages or online marketing for consumer companies;
— Understanding of paid advertising principles, ad formats and platforms;
— Strong experience in driving A/B testing and LP optimisation;
— Expertise using web analytics (e.g.: Google Analytics, Hotjar etc.);
— Experience and understanding of the best practices of web UX.

Desirable skills and personal features:

— Responsibility;
— Ability to solve marketing problems;
— Ability to generate ideas.

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