NIQ Digital Purchases

NIQ Digital Purchases

NIQ Digital Purchases is an easy-to-use ecommerce measurement solution that enables manufacturers (& retailers) to have the broadest view of the digital commerce landscape and shopping behavior based on real online transactions.

By extracting data from the largest e-receipt consumer panel in Europe and the USA, Digital Purchases offers a blind-spot-free view on how products perform across all e-commerce channels, while also generating insights on shoppers and shopping behaviors so you can evaluate your performance, adapt, and react to market dynamics.

About NielsenIQ

NielsenIQ is the industry leader in global measurement and data analytics and the most trusted source for retail and consumer intelligence.

We deliver the complete truth to retailers, manufacturers, and our partners through our comprehensive data sets and powerful insights. We enable businesses to make critical decisions confidently, accelerating growth and optimizing performance.

Our 30,000 employees — based in over 100 countries — are talented, passionate, and unwavering in their commitment to helping clients achieve success.