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Newfire Global Partners is an American company offering leading organizations full-suite support across technology, product, and marketing services. Our worldwide operations span three continents and serve impactful industries such as digital health, IoT, and education technology.
26 января 2021

Marketing Strategist / Analyst (вакансия неактивна)

Львов, Ивано-Франковск, за рубежом

Необходимые навыки

Fluent English level, written and spoken
7-10 years of demand generation / marketing operations experience, some working directly with US companies
Understanding of US business culture and direct exposure to collaborating with US clients
Experience working with healthcare industry
Marketo Certified Expert: extensive Marketo experience with API integration knowledge
First-hand experience implementing Marketo within a large organization
Understanding of the relationship between Marketo and Salesforce, and how campaigns/data is synced, as well as the field mapping processes.
3+ years of experience in Salesforce.com usage and marketing administration, especially in building Salesforce dashboards and setting up campaign attribution programs.
Advanced understanding of the campaign management process, attribution and measurement, and marketing funnel management
In-depth understanding of email deliverability requirements and processes, along with data privacy regulations across North America, EMEA, and APAC (Proficient knowledge in CAN-SPAM, GDPR, and CCPA compliance)
Strong analytical skills and experience using data to drive actionable insights using Excel, or a comparable software, and experience with Tableau or SQL
Expert level knowledge of Adobe Analytics (Omniture) and Google Analytics
In-depth understanding of SEM campaign strategies and SEO practices
Experience with PPC campaigns
Working knowledge of CMS such as Drupal and Wordpress
Experience with a project management software such as Jira, Confluence, Trello, and Asana
Experience concepting email and other lead generation testing plans
Experience working with organizations in the B2B sector and content built to buyer personas
Experience working cross-functionally with sales operations, engineers, analysts, creative teams, and product managers
Expert understanding of optimal multi-channel approach: social, digital, media, and content metrics
Adequate knowledge of data collection methods (polls, focus groups, surveys, etc)
Strong communication and presentation skills
Strong attention to detail, a positive attitude and a sense of humor
Creativity and a collaborative spirit
Excellent time-management and organizational skills
Portfolio of work and references

Предлагаем

Favorite Perks:
The clear growth path for every role and regular performance reviews
Meaningful projects with an impact on real-world problems
Lots of senior developers and mentors
High-trust environment: no time-trackers and flexible schedules

Other Benefits:
Very little bureaucracy
Personal development compensation: from English classes to Udemy courses
15 PTO days (20 PTO days after a year in our team) + 8 paid sick days
Medical Insurance
Relocation support for Lviv & Ivano-Frankivsk offices
Quarantine-friendly cozy offices
Snack-stocked kitchen and $50 monthly lunch compensation
Parties, team buildings, and weekly pizza/sushi days

Обязанности

Advise clients or senior management on the best ways to use provided data and communicate with key market
Be the strategic marketing voice during cross-functional Marketo implementation meetings
Work directly with client teams to clarify target audience, buyer personas and scoring, and other business requirements necessary to properly implement and develop key Marketo communication streams
Identifying KPIs for Marketo campaigns and properly reporting performance with client teams
Analyzing sales funnels and customer intent, and measuring performance of online campaigns
Measure performance and ROI of advertising as related to Marketo campaigns
Work directly with Marketing Operations Manager to track, communicate, and strategize how to improve email campaign metrics (delivery, open, click-through rates)
Leverage storytelling skills to deliver insights that are clear, concise, and actionable
Work closely with sales and marketing teams to identify opportunities for new client acquisition
Gather and analyze statistical data using modern and traditional methods to collect it
Interpret data and prepare dashboard reports to share results across the team and report findings to senior management.
Perform campaign data analysis to understand the pipeline contribution and return on investment associated with each program to aid in the development of future strategies
Coordinate with Marketing Operations Manager to develop robust lead scoring and decay models
Coordinate with Marketing Operations Manager and client marketing and sales team to build reliable reporting, tracking, and attribution across all markets
Advise on how to build closed-loop reporting from Leads to Revenue so that we know our ROI by campaign, offer, and source
Work with Marketing Operations Manager to build a testing strategy to continuously optimize emails, forms, and entire campaigns.
Identify areas of opportunity in the market and create comprehensive strategies that resonate with customers needs and wants
Work with cross-functional teams on the day-to-day execution of projects & initiatives and coordinate campaigns to support ABM and other marketing/business initiatives
Working directly with internal & external members such as:
Project Manager to ensure all priorities and deliverables are being met
Marketing Operations Manager to develop relevant flows and dashboards for performance reporting
Copywriters, Graphic Designers, and UX/UI Designers to build content assets
Client representatives to build logic streams and campaigns that are specific to our target audience
Other client external partners who are part of the Marketo implementation process

О проекте

This client is a large and innovative Healthcare non-profit organization that brings health insurance coverage, benefits, and telehealth to people around the United States.

The client has chosen a marketing automation system, Marketo, to help reduce the manual process within their marketing organization, connect data across the digital ecosystem, and provide their audience segments with a robust user experience.
The in-house marketing team is now seeking assistance in managing a successful implementation of Marketo and ensuring a strong foundation for ongoing management of the system.