— minimum 4 years of relevant b-2-b marketing experience, preferably within the SAP eco-system;
— proven ability to tie demand creation efforts directly to sales pipeline, including inbound marketing, direct marketing, e-mail campaign tweaking and management, lead nurturing and qualification and aligning the sales process with marketing processes;
— proven ability to understand marketing automation, Web-marketing and SEO;
— participated in social media and managed the development of social media programs;
— understanding of how industry analyst’s programs work, and the requirements for success;
— marketing management experience from Nordic and EMEA (and preferably NA and APAC);
— leadership experience and skills from marketing (and/or sales) management;
— ability to work with software end-users and partners, and present technology solutions to same audience;
— managed global user groups and/or international events and conferences.
— flexible schedule;
— a unique work environment where you can be a part of creating a new and innovative product;
— work with high-profile customers;
— friendly multi-cultural team;
— competitive salary & career growth opportunities;
— English courses;
— 5 days of paid sick leave per year;
— 21 working days of paid vacation;
— convenient office location.
— marketing strategy (including Channel marketing strategy);
— brand development and product marketing;
— demand generation, including ABM (account based marketing) strategies;
— understanding and development of marketing automation tools such as Marketo or Pardot. Ultimately these link to our Salesforce.com CRM system;
— internal comms, corporate comms, social media and website marketing. (Need to be conversant with Google Analytics and implement actions based on intelligence);
— event strategy and execution.
As our CMO you will plan and execute marketing activities to help achieve our financial and strategic business objectives. You will manage our marketing team and be responsible for marketing strategy, go-to-market plan creation and execution, direct and channel marketing plus marketing operations, budget management and continuously monitoring the return on marketing investments with an eye to continual improvement. This will involve the establishment of comprehensive reporting and KPI dashboards.