Senior ​User Acquisition Manager FB (вакансія неактивна)

Job Description

We’re​ ​looking for​ ​a​ Senior ​User Acquisition Manager to join our amazing team at Murka.

In this role, you’ll drive high-budget performance marketing campaigns, working closely with creative, analytics, and product teams. We’re looking for a strategic thinker with hands-on experience in mobile web marketing, deep knowledge of user behavior in real-money gaming, and a passion for data-driven growth.

What You’ll Do:

• Lead Facebook UA campaigns for Murka’s mobile web sweepstakes product—plan, execute, scale.
• Optimize performance toward key metrics (CPI, CTR, ROAS, LTV) with a strong focus on intent-based user behavior and funnel analysis.
• Run A/B and multivariate tests on creatives, targeting, and landing pages to improve acquisition efficiency.
• Collaborate with Creative teams to develop impactful, high-performing ad concepts tailored to the casino and sweepstakes audience.
• Work closely with Product & Monetization to align campaigns with product updates, promotions, and lifecycle events.
• Partner with Analytics to assess campaign performance and generate actionable insights.
• Stay ahead of industry trends, Facebook algorithm changes, and competitor strategies in the sweepstakes and RMG space.

What We’re Looking For:

• 3–5 years of hands-on performance marketing experience, with a core focus on Facebook UA — Must
• Proven success in mobile web campaigns, particularly in sweepstakes or real-money gaming — Must
• Deep experience in A/B testing, funnel optimization, and user intent analysis — Must
• Strong grasp of media buying fundamentals, campaign structuring, and Facebook Ads Manager
• Analytical mindset, with fluency in attribution tools (e.g., Adjust) and data platforms (Excel, Tableau, etc.)
• Effective cross-functional collaborator — proven ability to work with Product, Creative, and Data teams
• Self-starter with strong problem-solving skills, attention to detail, and a results-oriented mindset
• Passion for gaming, digital trends, and user behavior psychology
• Fluent in English (both written and spoken)
• Bachelor’s degree in Marketing, Business, Analytics, or a related field (preferred)

Nice to Have:

• Experience with retargeting or marketing automation flows for mobile web
• Knowledge of CRM and monetization mechanics (VIP programs, reactivation strategies, etc.)
• Familiarity with sweepstakes compliance and regulated marketing environments

Why Murka?

At Murka, we combine innovation, creativity, and data to create standout experiences in the social casino world. Join a passionate team that’s reshaping mobile entertainment with every campaign.