Kasta — найбільший модний маркетплейс одягу, взуття та аксесуарів в Україні. Вже 11 років Kasta відкриває українцям найкращі міжнародні та локальні бренди та доводить власним прикладом, що модний онлайн-шопінг це простіше, швидше та дешевше.
6 травня 2023

Chief Marketing Officer (CMO) (вакансія неактивна)

Київ

We are searching for an experienced and self-driven Chief Marketing Officer (CMO) to join our marketing team. The ideal candidate will have extensive marketing experience and comprehensive knowledge of branding.

Objectives:

  • Develop & implement a Marketing strategy.
  • Spread the word about the value proposition of the Kasta fashion marketplace.
  • Build awareness, increase credibility, and generate demand.

Key responsibilities:

  • Collaborate with the business team to uncover insights for developing marketing and branding strategies for existing and new products.
  • Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations.
  • Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales.
  • Act as a Customer Advocate.
  • Stay informed of global trends, best practices, and competitors’ activities. Translate results into actionable insights for the Marketing team.

Skills

  • Bachelor’s degree (or equivalent) in marketing, advertising, or communications.
  • Successful track record in a senior marketing role and campaign creation.
  • Successful track record in increasing online traffic, generating leads, and other marketing goals.
  • Experience in digital marketing, SEO, and content marketing. Public Relations will be a plus.
  • Proven ability to manage budgets and key performance metrics.
  • Fluent English.
  • Excellent leadership and decision-making skills.
  • Desire to grow professionally through ongoing education.
  • Strong communication and presentation skills