We are searching for an experienced and self-driven Chief Marketing Officer (CMO) to join our marketing team. The ideal candidate will have extensive marketing experience and comprehensive knowledge of branding.
- Develop & implement a Marketing strategy.
- Spread the word about the value proposition of the Kasta fashion marketplace.
- Build awareness, increase credibility, and generate demand.
- Collaborate with the business team to uncover insights for developing marketing and branding strategies for existing and new products.
- Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations.
- Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales.
- Act as a Customer Advocate.
- Stay informed of global trends, best practices, and competitors’ activities. Translate results into actionable insights for the Marketing team.
- Bachelor’s degree (or equivalent) in marketing, advertising, or communications.
- Successful track record in a senior marketing role and campaign creation.
- Successful track record in increasing online traffic, generating leads, and other marketing goals.
- Experience in digital marketing, SEO, and content marketing. Public Relations will be a plus.
- Proven ability to manage budgets and key performance metrics.
- Fluent English.
- Excellent leadership and decision-making skills.
- Desire to grow professionally through ongoing education.
- Strong communication and presentation skills