Product Marketing Manager

For over 25 years, Modern Expo has been a comprehensive provider of retail solutions, combining cutting-edge innovation with world-class manufacturing. With 87,500 m² of production space and nine high-tech units, the company ensures top-tier quality (EN & FEM standards) while prioritizing sustainability and energy efficiency.

Backed by a team of 2,300+ professionals, including 70+ R&D experts, Modern Expo delivers solutions for refrigeration, shelving, checkout zones, parcel lockers, micromarkets, POS and POP space, and warehouses — each designed to enhance retail performance and maximize revenue per square meter.

Operating in 75+ countries with 100+ strategic partners, the company has equipped over 100,000 retail spaces worldwide, earning the trust of global leaders like Żabka, Carrefour, SPAR, Intermarché, COOP, Rossmann, Tesco, Morrisons, and Sainsbury’s.

We are looking for a Product Marketing Manager to join our team and play a key role in driving revenue growth by identifying new opportunities, increasing average order value, developing and executing go-to-market strategies, and launching products into new markets.

What you’ll be working on:

• Develop and execute go-to-market strategies for successful new product introductions and market expansion, with a strong focus on engaging existing customers and partners.
• Drive revenue growth by identifying and implementing effective upsell, cross-sell, promotional, and loyalty initiatives for our existing customer base across various channels.
• Develop and execute promotional and loyalty programs across digital and traditional marketing channels to enhance customer engagement and sales.
• Implement and optimize customer communication and retention strategies through targeted email marketing campaigns.
• Conduct A/B testing and analyze results to continuously improve marketing campaign performance and ROI.
• Define and articulate clear product positioning, unique selling propositions (USPs), and compelling messaging that resonates with our target audience.
• Collaborate with Product, Sales, and Marketing teams to develop persuasive and engaging content, including POS materials, articles and presentations.

Preferred requirements for this role:

• 2+ years of experience in marketing within the retail segment.
• Proven experience in creating and executing GTM strategies for new markets.
• Experience working across the international markets.
• Ability to identify revenue growth opportunities and implement marketing strategies.
• Proven experience in conducting A/B testing and analyzing results to optimize marketing campaigns.
• Familiarity with email marketing platforms and CRM systems.
• Digital marketing experience is a strong advantage.
• Expertise in content creation and storytelling.
• Upper-Intermediate level of English.
• Excellent strategic and analytical thinking skills.
• Experience in cross-functional collaboration across departments.
• High level of autonomy and results orientation

Why work with us?

• Official employment.
• Remote or office work model.
• Competitive salary and bonus system.
• Career growth and development opportunities.
• Work in a socially responsible company that follows trends, values employees’ ideas, and grows together with them.

Ready to drive growth and shape the future of retail with a global leader? Take the next step in your career and apply to become our Product Marketing Manager at Modern Expo today!