MacPaw is about creating apps and services that improve everyday life for Mac users. We make products that enhance what Mac has to offer; saving people time and energy better spent on the things they love. With MacPaw, Mac life gets better. We call MacPaw a family company for a reason. This notion means that we’re not just co-workers and colleagues.
14 сентября 2017

Product Marketing Manager (вакансия неактивна)

Киев

Необходимые навыки

We are looking for a passionate Product Marketer to join the team of CleanMyPC. It’s a Windows app which scans the whole PC to clean up junk files, speed it up, and boost its performance.

You’ll join a cross-functional team of 3 people as the only full-time marketer, taking on full responsibility for the product and implementation of your own strategies (involving freelancers when possible or doing it on your own). There might be a potential possibility to build your own Agile marketing team as the product grows. Occasionally you may need to conduct interviews or write a blog post, so great English is a must!

If you as a marketer would like an opportunity to fully own the product and influence it directly, this is the role for you. If being responsible for the whole marketing of the product (creating marketing strategies, plans, product messaging, positioning, value propositions, benefits, competitive analysis, and go-to-market strategies) sounds exciting, look no further and send us your resume.

Responsibilities

— Develop and continually test the CMPC positioning, messaging, competitive analysis, value propositions, and marketing strategy
— Initiate and oversee the creation of all marketing copy, media, and materials (product videos, website copy, blog posts, campaigns, and contributions to other forums) to articulate the benefits of our product to the world
— Market intelligence — be an expert on our customers, on how/why they buy CMPC; be an expert on the competition and how to outmaneuver them
— Collaborate with marketing peers to execute product-specific marketing campaigns and product features launches (email marketing, content marketing, PR, SEM, SEO, SMM, etc)
— Measure and optimize the buyer journey as it relates to product feature adoption and usage
— Effectively communicate all product-relevant information to other teams
— Manage all aspects of product marketing lifecycle from creation of MRD to product launch to product lead generation campaigns and product brand awareness
— Collect and analyze data that supports our solutions in the market to buyers
— Counsel and advise product development on new product ideas and key features for upgrades

Requirements

— 2-3 years in Product Marketing Manager role mostly working with EU/US markets
— 1-2 years of experience with marketing channels such as SEO, PPC, email marketing
— Advanced level of English (both writing and speaking)
— Practical experience in SEO, PPC, Email Marketing, PR, Affiliates, Content creation
— Great skills in data analysis
— Advanced Windows user
— Experience in Windows market would be a huge plus

Предлагаем

We offer excellent benefits, including but not limited to:

— Great team
— Excellent medical insurance
— Office gym
— Free English courses
— 20 paid vacation days
— Equipment of your choice
— Sunny, spacious office
— 2 anti-stress cats
— Lots of opportunities for education and development within the company

О проекте

We are a growing team of developers, designers and IT-professionals who love what they do. If you are as passionate about making good products, we’ll be thrilled to have you on board. Check out below to see if we’re hiring someone who sounds like you.
We value happiness and satisfaction above all, so we try our best to enjoy full comfort at work. You’ll have no fixed hours or task overloads here. Creativity, inspiration, solidarity — that’s what MacPaw is about.

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