Senior Product Manager (CleanMyMac)

MacPaw is a software company that develops and distributes software for macOS and iOS. Today, we have 20 million active users across all our products, and every 5th Mac on Earth has our product installed.

At MacPaw, we believe humans and technology can reach their greatest potential together.

We create software that makes Mac life simpler and more enjoyable. Our flagship product, CleanMyMac, is trusted by millions of users worldwide to keep their Macs clean, optimized, and secure. It cleans megatons of junk and makes your computer run faster, just like it did on day one. It scans the entire macOS, removes junk and malware, and frees gigabytes of space on your Mac.

As the Mac ecosystem continues to advance, there’s an opportunity to expand the ways CleanMyMac delivers value, explore new use cases and audience segments, and deepen engagement with both existing and new users.

We’re looking for a Senior Product Manager to lead this journey — discovering user needs, shaping new feature opportunities, and driving initiatives that enhance the product experience and strengthen CleanMyMac’s long-term impact.

In this role, you will:

• Drive the discovery of new use cases, audience segments, and value propositions for CleanMyMac in a changing market.
• Conduct market, competitor, and user research (desk research, surveys, interviews) to uncover opportunities and unmet needs.
• Formulate, prioritize, and validate product hypotheses — from ideation to execution.
• Explore AI opportunities to create new and enhance existing features and use cases.
• Collaborate closely with designers, engineers, analysts, copywriters, and marketers to deliver and iterate on product features.
• Oversee feature launches, collect and analyze feedback, and evaluate performance through metrics like engagement and retention.
• Continue the development of existing initiatives, while shaping the product’s next generation of functionality.

Skills you’ll need to bring:

• 5+ years of product management experience, ideally in B2C desktop applications (macOS experience is a big plus).
• Proven experience owning the end-to-end product lifecycle: from research and hypothesis generation to delivery and impact measurement.
• Experience working with AI or LLM-based products or integrating AI into existing solutions.
• Deep understanding of user experience, interface design, and product analytics.
• Strong knowledge of prioritization frameworks, research methods, and metrics like retention and engagement.
• Fluent English (Upper-Intermediate or higher) and excellent cross-functional communication skills.

As a plus:

• Familiarity with macOS or iOS ecosystems, including sandboxing and distribution models.
• A strong personal interest in helping shape AI-first consumer experiences.