MacPaw is about creating apps and services that improve everyday life for Mac users. We make products that enhance what Mac has to offer; saving people time and energy better spent on the things they love. With MacPaw, Mac life gets better. We call MacPaw a family company for a reason. This notion means that we’re not just co-workers and colleagues.
17 червня 2022

Marketing Analyst

Київ

MacPaw is a software company with headquarters in Kyiv, Ukraine, that develops and distributes software for macOS and iOS. At MacPaw, we believe that technology and human can reach their greatest potential together. Today, our products have more than 30 million users worldwide.

MacPaw is proud to be Ukrainian. Support and development of Ukraine is a significant part of the company’s culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.

We are looking for a Marketing Analyst who’ll research and identify ways to build our brand and acquire new clients.

The Marketing Analyst is responsible for driving product insights and solving product-related data needs across the business. You will define and develop metrics, efficiently source and query data, and interpret/monitor results alongside key internal stakeholders.

In this role, you will be responsible for identifying and understanding the key drivers of business growth. You will lead tracking and analysis on our success metrics across the entire funnel, streamlining our measurement and deriving insights that directly impact the growth strategy.

Our talented people empower us, and we believe in being part of a team that is open, collaborative, entrepreneurial, passionate, and above all fun.

In this role, you will:

  • Suggest and implement new approaches to improve analytics & marketing integration
  • Analyze sales funnel, provide actionable insights and recommendations to improve performance
  • Analyze product metrics changes, find bottlenecks and points of growth
  • Cooperate with the team on storming and validation of hypotheses, provide them with appropriate data
  • Launch and analyze A/B tests
  • Create dashboards and ad-hoc reports that enable the team to make data-informed decisions
  • Work on data collection and maintain web analytics setup

Skills you’ll need to bring:

  • SQL
  • Tableau or other BI system
  • GA
  • Experience in A/B tests planning and analysis
  • Knowledge of main SaaS metrics
  • Intermediate level of English

As a Plus:

  • R/Python
  • work with a continuous flow of experiments, hypotheses forming and challenging
  • Experience in A/B tests planning and analysis
  • GTM

What we offer:

  • We are a Ukrainian company, and we stand with Ukraine against russian aggression
    We maintain workplaces and remunerations for the mobilized specialists and provide financial support to Macpawians or their families affected by the war. You can read more about it here.
  • Hybrid work model
    It’s entirely up to you whether to work remotely or at the hub. If you decide to mix it, the co-working spaces at our HQ are open around the clock, following all health and safety measures.
  • Your health always comes first
    We guarantee Covid-19 insurance starting from day one of our cooperation. Once your probation period is over, we cover 100% of the medical insurance cost for you and 50% for your dependents. We also cover dental plus massages and offer a 50% refund on therapy sessions.
  • Flexible work arrangement
    You can choose a schedule comfortable for you. No one here tracks your clock in/out since MacPaw is built on trust and cooperation.
  • A hub designed for people (and pets)
    Our HQ has it all. Spacious workplaces with enough room to sit comfortably, lounge around, or get active. A gym for boxing, fitness, and yoga. Cozy kitchens with breakfasts, coffee, and snacks. Rooms for sleeping and meditation. A terrace with a view where we throw summer parties. Also, we have two cats living in the hub, and you are welcome to bring your pets, too (we have separate spaces for cats and dogs).
  • Space to grow both professionally and personally
    Whatever your dreams and aspirations, we got you: a generous education budget, annual development reviews, free English and public speaking classes, and regular tech talks. We also offer personal mentoring with organizational coaches.
  • Teams we are proud of
    We build honest, transparent, and reliable relationships within the teams, prioritizing open and constructive feedback. Every Macpawian can improve the ongoing processes and implement their ideas.
  • Time-off policy that indeed covers life needs
    Twenty vacation days, unlimited paid sick leave, xDays (two days a month to work on what you are passionate about and not related to the MacPaw core business), and personal time off designed to help you take care of essential personal matters. On top of that, sabbaticals are open to Macpawians after five years.
  • Cafe and fresh daily lunches
    There are plenty of yummy options for everybody. Heads up, you have to try our ricotta cakes. Seriously. They’re unbelievable.
  • Join social initiatives with MacPawCares
    MacPaw is involved in a whole range of charity projects, and you are welcome to jump in and spend up to four work days per year making the world a better place.
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