We are looking for a proactive PPC specialist to join our new team.
We need you because we’re launching a huge new product stream called Setapp for Teams. It’s Setapp (you can read more here), but B2B. The Setapp for Teams team makes Setapp available... for teams. ;) We take on the challenge of rallying Setapp’s incredible feature set and shipping it to groups that want to perform better, faster, and with ease. It’s everything great about Setapp, quintupled.
At this stage, we’ve started to build the lead generation process, which will be kicked off with PPC campaigns. Not only will you be looking for best-performing ads and targeting settings, but also validating the existing ideas and finding new insights on how to market Setapp for Teams (and your insights will later be leveraged via other marketing channels). You’ll be the first PPC Specialist, and our team of bright, kind and creative engineers, designers, marketers will be there to help. As part of this team, you’ll pitch ideas and quickly see the impact your work makes.
Our perfect candidate is adaptive and curious, has an analytical background, and most importantly — proposes and implements unorthodox ideas. If that sounds like you and you love analyzing, testing new ideas, and constantly improving your work — please apply as soon as possible :)
Сompany-wide, we use Google AdWords, Bing and other platforms (for example, DoubleClick Search). But since this is a new product and nothing is set up yet, a lot will depend on what you prove to be the most efficient instruments for launching and promoting Setapp for Teams.
What we do have that others don’t are the budget to test your hypothesis or let you explore a new and unknown platform. You might choose a different platform/instrument/tool and introduce us to something we never tried before — as long as it brings value to the product.
Here’s the plan as we see it now:
You will take over already launched campaigns (GDN) to maintain and improve performance. Launch of a wider set of campaigns, including search expected soon. The second stage will involve a broader range of ad platforms and findings of the first stage will be extrapolated to smaller but important search engines and networks. All stages imply close cooperation with writer and designer to select the most relevant topics to talk to customers and the best performing visual approach. As well as close cooperation with product analyst — for reporting settling.
You will drive changes and constantly improve performance by leading tests, initiating changes to existing assets and creation of a new one, research of new user personas.
A reasonable amount of your time will dedicate to support efforts of the content creation team to make sure ambient communication with potential clients. All stages will need you to cooperate closely with our writer and designer to select the most relevant topics and the best performing visual approach, as well as close cooperation with our product analyst.
We are a growing team of developers, designers and IT-professionals who love what they do. If you are as passionate about making good products, we’ll be thrilled to have you on board.
We value happiness and satisfaction above all, so we try our best to enjoy full comfort at work. You’ll have no fixed hours or task overloads here. Creativity, inspiration, solidarity — that’s what MacPaw is about.