Content Marketing Manager (Tech & Networking)

We’re looking for a content-driven marketer who thrives in a fast-moving B2B tech environment. You’ll own the creation and coordination of marketing content that speaks to IT buyers, engineers, and decision-makers in the networking and computing industry. From social media snippets to long-form articles, unboxing content, and product-focused stories — you’ll drive content that attracts, engages, and converts.

This is not a “fluff” writing job — it’s for someone who understands technical subjects and can turn them into value-based narratives.

Key Responsibilities

Content Creation & Coordination

• Write clear, compelling, technically accurate content for:

— Blog posts and long-form articles

— Product news and updates

— Emails and nurture sequences

— Social media content (LinkedIn, X, YouTube, etc.)

— Product pages and landing pages

• Work closely with Technical Writer and other technical staff to ensure correctness of technical information
• Translate engineering input into buyer-friendly marketing stories
• Collaborate with designers for visual assets, infographics, and product imagery
• Help prepare product unboxing presentations and demo scripts
• Draft press releases and company updates
  
  

Editorial Planning & Trend Monitoring

• Maintain and update the marketing content calendar
• Research industry trends (with input from subject matter experts like Volodya Leonov)
• Identify relevant topics for thought leadership and SEO
• Track competitor content and propose counter-content or differentiators
  
  

Content Optimization

• Ensure every piece of content is keyword-informed and SEO-optimized
• Tailor copy to different stages of the B2B funnel (TOFU/MOFU/BOFU)
• Optimize for channel-specific formats (e.g., LinkedIn post vs. blog post vs. product deck)
• Use analytics to assess performance and iterate on future content
  
  

Required Skills & Competencies

Core Competencies

• Proven copywriting skills (portfolio required)
• Strong grasp of B2B tech topics (ideally networking, computing, or cybersecurity)
• Ability to simplify complex technical ideas into clear business value
• Familiarity with writing for SEO and digital distribution
• Attention to detail, especially in product naming, terminology, and structure
  
  

Bonus Points

• Experience writing for IT decision-makers, sysadmins, or technical buyers
• Experience with tools like Notion, WordPress, HubSpot, SEMrush, or Ahrefs
• Ability to conduct interviews with technical staff and turn them into content
• Exposure to community platforms, forums, and GitHub documentation
• Understanding of visual storytelling (working with designers and video editors)
  
  

Who You Are

• Curious and self-driven — you actively seek out product/industry knowledge
• Bilingual or multilingual is a plus (EN + RU desirable)
• Able to work cross-functionally with Product, Sales, and Engineering
• Comfortable in a startup-style environment: agile, lean, fast

You care about building useful content — not just “noise”