We are a Multi-Vision Service Product Company creating turnkey projects, as well as covering specific customer’s needs. We transform ideas into a complete, ready-to-use, and promoted product.
20 червня 2022

CRM Manager / Retention manager (вакансія неактивна)

Київ, віддалено

We are a multi-vision service product company that creates turnkey projects, as well as covering specific customer’s needs. We transform ideas into a complete, ready-to-use and promoted product.
— We support and teach one another
— Always seeking new challenges and knowledge
— We are always open to ourselves and our customers

Our mission is to create perfect tools for those who want to make this world a better place.

We are looking for a CRM Manager / Retention manager who will be building strategies and tactics to retain our customers, interact with them, create a plan and schedule for mailings and activities, and use mechanics that will bring our customers back.

Responsibilities:

  • Drafting an retention marketing strategy and tactic for payers portfolio;
  • Execute retention strategy
  • Email marketing;
  • Working with the database: replenishment, segmentation, build CRM workflow;
  • Optimization of email marketing based on the results obtained, looking for new ways to retain and engage users;
  • Own the Live Operations planning, clearly defining and setting up the in-product actions and promotions through the required tools
  • Collaborate with the Product Manager to define the promotions and event strategy;
  • Define the communication strategy;
  • Analyze, report and continuously aim to improve all in-product actions against targets;
  • Benchmark and analyze CRM and Live ops best practices in the industry;
  • Interaction with other departments for joint campaigns.

Requirements:

  • 2 years’ previous experience as CRM/Retention manager/LiveOps;
  • Understanding the mechanics of retention and return of users on the product;
  • Deep understanding of user segmentation and need of users in the segments;
  • Working with analytics(internal CRM analytics and external from product analyst);
  • Knowledge of email marketing, experience with sms and web pushes;
  • Understanding the main criteria for the effectiveness of email marketing;
  • Understanding retention metrics such as LTV, LT, CR, etc;
  • Creativity, independence, responsibility and the ability to work for the result;
  • Lively interest and knowledge of trends and technologies of Internet marketing in general and email marketing in particular;
  • Previous experience with Customer.io is great plus;
  • Excellent analytical skills;
  • Basic knowledge of HTML;
  • Competent written Ukrainian, Russian and English.

We offer:

  • 18 workdays of paid vacation and 12 work days paid sick leaves each year;
  • Professional education;
  • Free corporate English language courses;
  • The opportunity to become Lead of Retention;
  • PE coverage after the probation period;

Stages of hiring: 1) interview with Recruiter (about 40 minutes online call); 2) interview with Hiring Manager (about 1 hour, online); 3) final interview with HR and Product owner (about 1 hour online).