The right candidate is a hungry, creative, and effective marketer with leadership qualities with a strategic view towards the growth and development of both the service and their team.
Success will be measured through the ability to drive acquisition, conversion, and engagement with digital campaigns. What you’ll be doing:
— Advanced knowledge of analytics platforms such as Google Analytics/Webmaster Tools and Omniture
— Digital market research, online campaign management, digital promotions, lead generation.
— Working knowledge of HTML/CSS and Content Management Systems.
— Excellent communication skills.
— Ability to juggle multiple projects/tasks.
— Strong quantitative skills, ability to quickly analyze data and act on it
— Proactive and self-motivated with the ability and flexibility to meet deadlines
— Growth mindset, bringing new ideas to the table and seeking constant improvements and growth.
— 3+ years of digital/web experience + Keen eye for web design, trends, optimization tactics, and user experience
— Bachelor’s degree in business, marketing, communications or information technology
— 100% remote job
— Competitive salary
— Paid 2 weeks/year vacation
— Paid online courses for personal development and professional growth
— Perform daily PPC related activities (e.g. keyword analysis and management, bidding strategies and quality score insurance, On-Page content development Ad copywriting, A/B testing, and KPI analysis) to improve market visibility.
— Perform an in-depth technical SEO audit on all web properties, with a detailed plan for optimization based on best practices.
— Plan and execute the SEO strategies to meet Google’s guidelines and increase search visibility, rankings, and organic traffic.
— Plan and execute Social Media strategies to increase search visibility, rankings, and organic traffic.
— Analyze and report on the performance of KPIs and SEM performance through search management platforms to ensure proper information distribution and accurate trend forecasts.
— Liaise with relevant partners (e.g. Google, Bing, Yahoo, LinkedIn) in the implementation of search optimization solutions to ensure updates are successfully extended across relevant markets.
— Conduct keyword research and plan creative and shareable topics for blog content that is on-brand, consistent in style and quality, and optimized for the target audience. Work closely with Kyla’s PR team.
— Work with PMs to implement day-to-day management and production of website content changes.
— Drive key localization projects and processes to maintain the network of regional microsites
— Familiarity with popular Content Management Systems such as Drupal, ExpressionEngine, etc.
Kyla’s Mission: To Create Perfect Primary Care to Maximize Your Life Expectancy
Kyla’s History: Kyla is a California Health System consisting of over 20 medical centers and a very deep telemedicine network with built-in AI.
*** PLEASE, APPLY WITH: ***
1. Resume in PDF format
2. The date when you can start
3. Salary expectation per month (or per hour if you want to work part-time)