K&C enables digital transformation since 1999 and designs innovative software solutions for our customers all over the world. To strengthen our market positions in Western Europe we are looking for an experienced Digital Marketing Manager with knowledge of German language and profound competences in content marketing, SMM and strong command of web analytics, SEO including link building.Plan, launch, measure & optimize digital campaigns to meet K&C marketing goals and promote our offerings via content marketing, SEO, SMM, link building.
Main goals & processes:
Successful candidate will pursue 2 main goals:
1. Increase the number and quality of inbound leads (Germany, Austria, Switzerland, UK, Scandinavian region primarily) from K&C website by planning and executing digital campaigns (content, social media, link building etc.).
2. Increase employer brand awareness of K&C.
Analyze, test and measure new channels to boost K&C awareness and drive lead generation.
Manage and distribute K&C content incl. regular blog post publishing and promotion on external resources to attract relevant traffic.
Manage and promote K&C SMM accounts (Facebook, Xing, Twitter, Linkedin, YouTube, Google+) to ensure effective K&C SM presence.
Lead/participate in development process to create successful landing pages, control meeting SEO requirements and improve existing content based on UX and GA analysis.
The activities here assume proactive own work by the candidate based on his/her extensive experiences: setting and evaluating ad campaigns, writing ad texts, posting and distributing K&C content, setting tasks for designers, developers and similar.
2 years+ experience in Digital Marketing in international companies (preferably IT companies).
Successful SMM account management and campaigns (Facebook, Xing, Twitter, Linkedin, YouTube, Google+), incl. SM ad managers.
Profound knowledge of GA and SM analytics, GTM, SEO and web analytical tools.
Content marketing and copywriting knowledge.
English language proficiency
German language proficiency (must-have).
Degree in Marketing is preferred, additional qualifications would be a plus.
Good understanding of current web and mobile development trends, experience in IT.
What we offer
20 workdays of vacation per year, 15 days of paid sick leave.
Sport Club subscription.
Professional development (paid trainings, workshops, conferences etc.).
Shuttle bus transfer to the office and back.
Fresh fruits daily :)
Why choosing K&C?
We are an international company with offices in 5 countries and development teams in Kiev and Krakow.
We are an expert and friendly team that is eager to expand and develop.
We offer an enjoyable working environment and creative atmosphere.
K&C provides a vast range of opportunities for career growth.
Our slogan is “Best people. Best technologies. Best results” and our corporate culture ensures freedom, drives your personal development and professional success,
Send us your CV here or apply through the company website: www.kruschecompany.com/career