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Koyfin is a rapidly growing fin-tech startup backed by some of the largest investors in Silicon Valley. We are building financial data and analytics platform to research stocks and other asset classes through dashboards and charting, understand market trends.
6 апреля 2021

Middle Marketing Specialist

Киев

Необходимые навыки

• 2+ years of experience in digital marketing (preferably B2C, SaaS)
• Experience launching email campaigns & A/B testing (preferably Mailchimp)
• Basic knowledge of HTML in emails editing
• Experience launching display & search ad campaigns
• Experience working with freelancers, contractors, designers
• Solid knowledge of analytics tools (e.g., Google Analytics, Mixpanel)
• Working knowledge of Excel to manipulate and analyze data
• Understanding of performance marketing, conversion, and online customer acquisition
• English: upper-intermediate
• Good taste, love for experiments & creative mindset for generating new content ideas & formats
• Drive, motivation, adaptability, and willingness to learn

Будет плюсом

• Previous experience in design
• Experience with other aspects of marketing, such as customer growth and promotion
• Interest in finance & investing, or readiness to discover more about it
• Professional certification in Marketing

Предлагаем

• We strive to create an open environment where problems are solved by honest and rigorous discussion.
• A small team at a fast-growing fintech startup where each person has a big impact
• Flexible work schedule
• Modern coworking space in the center of Kyiv
• Generous salary and bonus potential
• Health Insurance
• Team Events
• Extra days of vacations

Обязанности

• Set up & launch efficient segmented email campaigns based on existing Html templates: newsletters, product updates, etc.
• Manage email marketing lists, import/export, and overall list health
• Run email A/B tests to identify trends & insights, and optimize the existing templates for better email performance
• Launch efficient display & paid search ad campaigns: AdWords, Facebook, Instagram, Reddit, and other platforms
• Set up diversified targeting, A/B test, and optimize different variables to improve campaigns performance in collaboration with the Marketing Manager
• Analyze ads performance & interpret results by formulating new hypotheses for creatives improvements
• Monitor and analyze competitors’ email & advertising activity
• Provide meaningful reports on advertising & email campaigns
• Interact with various contractors — designers, copywriters, markup developers
• Assisting Marketing Manager with various content & retention marketing initiatives & tactics

О проекте

Koyfin is a rapidly growing fintech startup backed by some of the largest investors in Silicon Valley. We are building a financial data and analytics platform for investors to research stocks and other asset classes through dashboards and charts to understand market trends.

While we are already well-positioned to help shape the future of investment analytics around the world, continued success relies on building even stronger Marketing within the competitive environment of a dynamic fintech startup.

For this purpose, Koyfin is looking for a Middle Marketing Specialist with inquisitive and creative mindset to set up, launch, and analyze our email and advertising campaigns throughout all targeted channels as part of our Marketing team. In this role, you will engage in various customer acquisition activities by working closely with Marketing colleagues and various freelancers to ensure that we champion our traffic growth through smart and creative strategies.

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