We are looking for the Head of CRM to join kit/code!
For this position is important to have:
— 4+ years of proven work experience with CRM
— Strong understanding of key CRM metrics: LTV, Churn rate, retention rate.
— Hands-on experience in CRM activities through email, SMS, messengers, push-notifications
— Great analytical skills and strong business sense for using data to make decisions (experience with Tableau)
— Understanding of the principles of database segmentation
— Experience in creating, delivering, and reporting on successful CRM roadmaps
— Team management skills
Your future responsibilities and challenges are:
—Building and managing the entire CRM process, starting from planning, creating and costing to analyzing and running campaigns
—Creating omni channel campaigns via email, SMS, push notifications, managing site banners, social media to increase customer engagement
—Increasing retention and reactivation rates and activity of customers
—Creating CRM campaigns to be consistent, engaging, cost-effective, relevant, and aligned with other areas of the business
—Provide competent budgeting process to achieve the desired balance between costs and result
—Reviewing daily/ weekly/monthly performance of key business KPIs and player behavior on a regular basis to make prompt adjustments where necessary and/or identify opportunities for automation
—Tracking competitors’ campaigns / channels to understand trends and improve our strategy
—Ongoing performance improvement and control key metrics: LTV, open rate, click rate, retention rate, churn rate etc.
—Hiring staff and building competent teamwork
— Flexible working hours (start your day at 11 or earlier)
— Hybrid format of work, mix remote days and office life
— Unlimited payed vacations, days off, sick leaves (everything as it should be)
— Continuous growth and development opportunities
— English lessons to boost your level
— Social benefits
— Online corporate events and, of course, the support of kit/code mates, most of whom are actively volunteering now
Do not hesitate and send your CV, if you think that this vacancy perfectly matches with your experience!