We are looking for an exceptional social media marketing specialist and content creator! An outgoing, creative self-starter who has a passion for writing and storytelling.
- Engage with your audience on social media, build a brand voice and create content that resonates with our audience.
- Create content for social media accounts.
- Build a schedule of social media posts.
- Engage with our audience.
- Ensure that posts are scheduled regularly and at optimal days and times on specific channels.
- Support the company’s representation at trade shows and off-site events (if necessary)
- Measure results by tracking metrics and insights on each platform. Experiment with new content and optimize
- Assist in the creation of marketing multimedia, such as online ads
- Work with copywriters and designers to ensure content is informative and appealing
- Communicate with industry professionals and influencers via social media to create a strong network
- 2-3 years of experience as a B2B Social Media Specialist or similar role
- Great written english is essential
- Must have a passion for creating interesting and engaging web content
- Understanding of influencer and product marketing
- Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram and other social media platforms.
- Understanding of SEO and web traffic metrics. Using analytical tools such as Google Analytics, and Facebook Insights to monitor and evaluate the company’s social media presence and performance
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Familiarity with graphics design
Nice to have
- Familiarity with Adobe Creative Suite, including Photoshop, Illustrator, and InDesign (basic skills)