Google Ads PPC Manager for crypto project on a Tier 1 (part time) (вакансія неактивна)

We are seeking a highly skilled and experienced Google Ads PPC Manager to join our team at Kauri.One. In this role, you will be responsible for managing and optimizing pay-per-click (PPC) campaigns on Google Ads with a focus on driving growth and brand visibility within the cryptocurrency sector. The ideal candidate will have a deep understanding of Google Ads, experience in the crypto industry, and a proven track record of success in Tier 1 markets.

What you need to have:

• Experience in managing Google Ads PPC campaigns, with a significant focus on the cryptocurrency sector, preferably in Tier 1 markets.
• Proficient in Google Ads, Google Analytics, and other PPC management tools. Experience with bid management platforms (e.g., Kenshoo, Marin) is a plus.
• Strong understanding of the cryptocurrency industry, including market dynamics, regulatory considerations, and target audiences.
• Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Strong verbal and written communication skills, with the ability to present complex information in a clear and concise manner.

Responsibilities:

• Campaign Strategy: Develop, implement, and manage PPC campaigns on Google Ads tailored to the cryptocurrency sector. Focus on maximizing ROI, CTR, and conversion rates in Tier 1 markets.
• Keyword Research & Optimization: Conduct in-depth keyword research to identify high-performing keywords. Continuously optimize campaigns based on performance metrics.
• Ad Copy Creation: Write compelling and compliant ad copy tailored to different audience segments within the crypto industry. A/B test ad creatives and landing pages to improve performance.
• Bid Management: Strategically manage and adjust bids to ensure optimal ad placements while staying within budget.
• Performance Analysis: Regularly monitor and analyze campaign performance using Google Analytics and other relevant tools. Generate detailed reports and provide actionable insights to stakeholders.
• Market Research: Stay updated on the latest trends in the cryptocurrency market and incorporate industry insights into campaign strategies.
• Compliance & Risk Management: Ensure all campaigns adhere to Google’s advertising policies and industry-specific regulations related to cryptocurrencies.
• Collaboration: Work closely with cross-functional teams, including content creators, designers, and developers, to align campaigns with overall marketing and business objectives.

We offer:

• Worthy compensation based on interview

• Remote company with employees concentrated in Ukraine and Europe (Cyprus)
• Continuing education and support for select graduate programs
• Working with a team of open-minded specialists with a low hierarchy
• Career development opportunities with professional training programs
• Flexible working hours for your great work-life balance
• Performance evaluations every 6 months
• Full accounting assistance and support
• The company is open to innovations and suggestions from the employee.