LinkedIn & Personal Brand Specialist (B2B) (вакансія неактивна)

We’re looking for a B2B LinkedIn & Personal Brand Specialist to help us build and strengthen the personal brands of our key stakeholders.

Responsibilities:

• Manage 8 stakeholder LinkedIn profiles (2 key profiles and 6 secondary profiles), including daily posting on key profiles and 1–2 posts per week on secondary profiles.
• Develop content plans and strategies for stakeholders aligned with the company’s overall content strategy.
• Prepare clear briefs and tasks for copywriters and designers.
• Adapt, schedule, and publish content, including LinkedIn posts, articles, and newsletters.
• Research relevant topics and industry trends, generate content ideas, and create expert content adapted to each stakeholder’s voice.
• Develop and strengthen stakeholders’ personal brands and thought leadership.
• Increase organic reach through active LinkedIn engagement, including commenting on ICP, partner, and thought leader content, participating in professional discussions, and engaging with the audience.
• Support Social Selling and lead generation by researching ICPs and collecting relevant contacts using email-finding and enrichment tools.
• Research and, when relevant, manage additional B2B/thought leadership platforms such as Substack, Quora, and Medium.
• Contribute to the development of the company’s YouTube presence and community.
• Monitor LinkedIn profile and content performance, analyze engagement and lead quality, and provide recommendations for improvement.
• Track conversions from LinkedIn traffic using UTM parameters and GA4.
• Publish and edit website content in the CMS when needed, applying basic SEO principles.
• Support CSR initiatives and internal employer branding activities.
• Actively use AI tools such as ChatGPT, Claude, and Gemini for research, ideation, drafting, content repurposing, and workflow optimization.

Requirements:

• Confident use of LinkedIn for business purposes and a solid understanding of Social Selling principles.
• Experience with LinkedIn content planning and publishing tools such as Taplio, Shield, Buffer, Hootsuite, or similar.
• Experience with email-finding and contact research tools such as Snov.io, Hunter.io, Apollo, Skrapp, or similar.
• Experience independently developing content plans and content strategies rather than only executing predefined briefs.
• Ability to create clear briefs for copywriters and designers, with a basic understanding of UI/UX principles for evaluating visual content.
• Strong copywriting skills, including LinkedIn post structure, hooks, and CTAs.
• Experience working with LinkedIn analytics, including engagement rate, impressions, and SSI (Social Selling Index).
• Understanding of basic B2B engagement and lead quality metrics, with a focus on ICP and the ability to draw conclusions from data.
• Understanding of the B2B marketing funnel (ToFu/MoFu/BoFu) and the role of LinkedIn content at different stages.
• Basic understanding of ICP and lead generation, including MQL and SQL.
• Basic knowledge of CMS platforms such as WordPress and the ability to publish and edit website content independently.
• Understanding of basic SEO principles, including title tags, meta descriptions, alt tags, and internal linking.

We offer:

• Work schedule is flexible — fixed amount of hours that you need to work per month
• 20+ personal days for rest per year (10 days allocated every 6 months; unused days do not expire)
• Up to 12 official public holidays per year (each employee can decide how many to use)
• Birthday day off
• Reimbursement of 5 sick days per year
• Partial compensation for external courses/conferences (after the completion of the Adaptation Period)
• Partial compensation for external professional certifications
• English group lessons in the office with teachers (free of charge; 2 times a week)
• Reimbursement for sports or massage
• Large library with a scheduled purchase of new books every half a year
• Yearly Individual Development Plan (after the completion of the Adaptation Period)

If you’re ready to make an impact in our Jelvix Team, apply here!