SEO Analyst, Fashion/E-Com, Part-time (вакансія неактивна)

This position is marketing and ecommerce-focused, with the main goal being to drive actionable insights to improve advertising performance (SEO, SEM, SMM, etc..), and ecommerce performance. We need someone with experience in using data for marketing and ecomm purposes. This means we are specifically looking for someone with experience in SEO, Marketing and Ecommerce.

Responsibilities

1. Advanced SEO Knowledge:
• On-site SEO (content optimization, metadata, site structure, TOPIC CLUSTERS, STRATEGIC INTERNAL LINKING, SCHEMA MARKUP, FEATURED SNIPPETS, VISUAL DIVERSITY, Q&A PAGES, etc...).
• Off-site SEO (link-building strategies, backlinks, domain authority, etc.).
• Local SEO (optimization for local searches, managing Google My Business profiles, CREATING LOCALLY-OPTIMIZED CONTENT AND PAGES, etc.).
2. SEO Process Automation:
• Use of automation tools (such as Python or R for automation scripts).
• Familiarity with SEO and digital marketing APIs (e.g., Google Search Console, SEMrush, Ahrefs).
• LEVERAGE AI-BASED TOOLS FOR STREAMLINING SEO TASKS
3. Data Management and Analysis:
• Experience in data analysis using tools like Google Analytics, Google Data Studio.
• Knowledge of BIG QUERY, databases and SQL for managing and extracting relevant information.
• Ability to interpret and use data to make informed decisions.
4. Programming and Software Knowledge:
• Skills in programming languages such as Python, JavaScript, or SQL A PLUS.
• Experience with content management systems (CMS) like WordPress SHOPIFY a plus

Experience with GA/GTM is mandatory

Soft Skills

1. Analytical Thinking and Problem-Solving: Ability to identify problems and develop effective solutions through data analysis and trend observation.
2. Adaptability and Flexibility: Capability to quickly adapt to new technologies and changes in search engine algorithms.
3. Results-Oriented: Focus on achieving specific, measurable goals related to SEO performance.
4. Effective Communication: Skill in communicating complex ideas and strategies clearly and concisely, to both technical and non-technical teams.
5. Teamwork: Ability to collaborate with other departments such as marketing, web development, and content to ensure consistency and effectiveness of SEO strategies.
6. Time Management and Organization: Skill in managing multiple tasks and projects simultaneously, prioritizing according to importance and urgency.