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6 січня 2026
Performance Marketing Manager (Web3/Crypto) (вакансія неактивна)
Лондон (Велика Британія), віддалено
Position: Performance Marketing Manager (Web3 / Crypto)
Project: Web3 product at launch stage (blockchain lottery)
Format: Remote / Full-time
Who We’re Looking For
Experience in traffic arbitrage either independently or as part of a team — is considered a strong advantage, complementing a performance mindset and practical testing expertise.
Must-Have Experience
- Hands-on experience promoting Web3 products: DeFi, NFT, games, marketplaces, lotteries
- Working with crypto ad networks: Coinzilla, A-Ads, Bitmedia, DOT, or similar
- Budget management starting from $10,000+
- Deep understanding of wallet-based user flows and on-chain metrics
- Traffic arbitrage/cloaking experience Facebook/Google (solo or in a team) — buying traffic in Tier-2/Tier-3 GEOs
Responsibilities
- Launch and optimize ad campaigns in crypto ad networks
- Traffic arbitrage: acquire traffic in Tier-2/Tier-3 GEOs for “Win Crypto Instant” offers
- Monitor traffic quality, filter bots and multi-accounts
- Set up retargeting for users who connected wallet but didn’t convert
- Track, analyze, and optimize funnel metrics
- Control lead quality and CAC optimization
Key Metrics You’ll Own
- Cost per Wallet Connect
- CAC → First on-chain action / Paid transaction
- Repeat actions & retention
- Cost per active wallet
- Traffic quality score (anti-fraud)
Nice to Have
- Experience with dApps and blockchain-native products
- Understanding of compliance and restrictions in crypto advertising
- Own network of traffic sources or affiliate contacts
Experienced with toolkit:
- On-chain: Dune, Flipside Crypto. The Graph Subgraphs, Ethersan, Block explorer
- Analytics: GA4/Looker, Amplitude, PostHog
- Attribution: Customer backend (wallet tx mapping, UTM)
- Infrastructure: Alchemy, Infura, Tenderly
- Ad networks: Coinzilla, A-Ads, Bitmedia, DOT, or similar
- We are looking for a hands-on Performance Marketing specialist with strong experience in Web3 user acquisition. The ideal candidate has a solid background in performance-driven traffic acquisition, with a deep understanding of web3 audiences, funnels, and conversion mechanics.