Marketing Specialist (вакансія неактивна)

Knowledge & Experience

1-2 years of general marketing experience;
Experience with marketing automation tools;
Experience developing and executing lead generation programs;
Experience with launching and managing retargeting campaigns (Facebook, Twitter, Google AdWords, LinkedIn)
Excellent verbal and written communication skills, with strong interpersonal skills;
Highly organized with excellent attention to detail;

Responsibilities:

Execute account-based marketing strategy, including contact attracting, contact nurturing, contact scoring, and contact qualification;

Manage operations in our CRM, building out workflows and managing ongoing email and social communications to prospects;

Design, launch and optimize emails (and landing pages) for marketing campaigns (implement A/B testing wherever necessary);

Engage with sales team to coordinate, communicate and optimize sales opportunity lists;

Follow relevant marketing & lead nurturing trends and integrate best practices;

We seek a collaborative, creative, and execution-oriented Marketing Specialist to drive online account-based marketing program through Social Media and email marketing.

Responsibilities include executing Facebook, Google and Twitter retargeting campaigns, all prospect SM communications, and managing other day-to-day marketing activities.

We’re looking for someone passionate and enthusiastic about creating, implementing, measuring, and reporting on results-based marketing programs.

The ideal candidate has experience in building retargeting campaigns for B2B software services, using such tools as Google Customer Match Targeting, Facebook Custom Audiences and Twitter’s Tailored Audience.

You must also have the right balance between creative and technical skills. You can craft email communications & landing page content as well as build-out and administer those nurture programs in any marketing tool.