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INSART (www.insart.com) is a software development partner for Fintech companies. We build secure engineering teams for FinTech. We help our clients build great Fintech products by providing highly-skilled engineers. We believe that well-structured teams, processes & architecture are essential to delivering exceptional results.
17 серпня 2023

Marketing Engagement Specialist (SMM, BDM, Targeting) (вакансія неактивна)

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Our Marketing Team is looking for an experienced marketing specialist with previous fintech experience and SMM/BDM skills.

Role responsibilities 👨‍💻

  • Drive the engagement of the LinkedIn Community (Personal Brand and Corporate Page) — grow the impressions / followers count
  • Help with development of marketing funnels for inbound campaigns
  • Setup and optimize the Ad Campaigns (LinkedIn Ads, GAds, Meta Business Suite)
  • Develop the plan of inbound campaigns together with Marketing Lead (campaigns aimed at MQL generation)
  • Define the tasks for design and copywriting for the team- Participate in strategic sessions with Marketing Lead
  • Participate in department ceremonies: dailies, retrospectives, cross-department meetings
  • Control the marketing campaign contents completion

What do we do in a team?

  • Social Media (LinkedIn+Twitter) Content Strategy Planning — Quarterly and Sprint-to-Sprint
  • Email Content Strategy Planning — Quarterly and Sprint-to-Sprint (Weekly Digests)
  • Target Audiences Research and Advertisement Setting Up
  • Audience Analysis and Adapting the Marketing Strategy to Hit Target Leads

Skill set and experience we believe you should have for this role 🤓

  • Solid understanding of marketing basics (inbound vs. outbound, MQL vs. SQL, how to measure CTR, CR, campaign ROI, CPL, CPC, etc.)
  • Understanding of marketing campaign optimization process
  • Solid understanding of Marketing communication for B2B customers
  • Understanding of the Fintech industry and its essential terms (such as unbanking, insurtech/regtech/wealthech, custodian, neobank)
  • Experience in setting up targeted campaigns with Google Ads and Meta Business Suite
  • Being able to present and explain ideas
  • Strong adaptability/flexibility to the permanently changing processes
  • Openness to criticism
  • Being initiative, readiness to suggest new ideas and approaches
  • Flexibility (sometimes we implement the ideas day-to-day if they seem fresh)
  • Understanding of company’s community growth processes
  • Excellent communication skills (English B2+)

Interview stages:

  1. Intro Call with Recruiter (30 min)
  2. Technical Interview (60 min)
  3. Test Task (1-3 days for completing)

What sets us apart?
Here are just a few reasons why this position is a standout opportunity:

🚀 Opportunity for Growth: As part of our dynamic and fast-growing team, you’ll have the chance to make a real impact and grow your career in exciting new directions.

🌍 Remote Mode: You can have a fully comfortable mode, just stick to deadlines and attend team meetings. Our engineers usually prefer to sleep up to 11am, but if you need to start earlier — we will figure something out. Maybe we’ll send them a morning rooster, why not?

🕰️ Flexible Schedule: Our cooperation will not have an impact on the work-life balance — this is the most important thing for us. In INSART we are committed to making cooperation enjoyable and comfortable first.

💡 Innovation: We’re constantly pushing the boundaries of what’s possible, so you’ll have the chance to join cutting-edge projects and technologies.

👩‍💻 Diversity and Inclusion: We believe that diversity and inclusion are essential to building a strong and successful team. We welcome people of all backgrounds and experiences to join us.

👥 Collaborative Environment: You’ll stay closely with our talented developers to ensure that our products and features are thoroughly tested and of the highest quality.

📚 Free Learning: We believe in continuous learning and development, so we provide free access to a variety of online learning resources to help you stay up-to-date with the latest technologies and industry trends.

Join us!

Our Youtube channel: youtu.be/4sTbBCsAFRQ

Our Linkedin: www.linkedin.com/company/insart

Looking forward to having a mutually interesting conversation with you! 😉

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