About INFUSEmedia:
INFUSEmedia is a fully integrated, data-fueled, demand generation engine that offers a host of industry-leading solutions designed to help B2B organizations drive qualified interest. We employ a holistic, omnichannel approach, which empowers us to identify, qualify, and produce actionable engagement. Supported by the latest innovations in digital marketing, we generate leads by strategically promoting content through innovative social, programmatic, mobile, and direct outreach campaigns.
We leverage INFUSEmedia’s advanced content marketing engine, data-driven demand generation tactics, and extensive database of B2B decision-makers in 24 verticals to reach target audiences with precision and scale. Our proprietary demand generation solutions include content marketing, ABM, intent-driven marketing, brand amplification, event promotion, and lead flow dashboard. All solutions are strategically implemented and continuously optimized to ensure full-funnel results and maximum ROI.
More about the Product Manager we need:
INFUSEmedia business is based on delivering leads to the clients by running up to 1500+ marketing campaigns. You will be supporting internal products which help employees and High Management to track the performance of those campaigns.
For this product clients are stakeholders who represent different departments — they are the main users of this product. Your goal will be to communicate with them, understand the global business goal of INFUSEmedia and how our product fits in this goal, and how it fits in the big picture of the Global Operations of this company. Since all the departments are parts of one company, you also will need to get the needs of stakeholders individually and align all of them so the needs of each department will not conflict with others, which could lead to a decrement INFUSEmedia performance.
Main responsibilities include:
About you:
Must-have requirements:
Nice to have requirements:
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