Hue & Machine

Hue & Machine is a product design company for SaaS and enterprise software, specializing in UX audits, accessibility compliance, and data-dense product design.

We work with product and engineering teams at companies including Microsoft, DoorDash, and Stanford on interfaces where a design decision carries financial, safety, or regulatory weight — trading platforms, clinical dashboards, security consoles, and enterprise systems.

We design complex software that people depend on. KYC onboarding flows a compliance officer can defend, trading dashboards a portfolio manager reads in seconds, clinical platforms a nurse trusts during a shift, and government contracting tools that make federal data usable for people who aren’t data analysts.

Five practices, one team: Consulting, Audit, Product, Brand, and Operations. Most engagements start with a fixed-scope Product Audit and expand from there.
Every engagement runs on the same arc: Baseline, Move, Prove. We measure the metrics before we design, move them with the work, and report the delta.

Headquartered in London, with client partnerships in New York. Founded 2020. 300+ products across fintech, healthtech, enterprise, cybersecurity, and proptech.