Marketing Lead (вакансія неактивна)

• 3+ years of overall experience in marketing
• 2+ years of hands-on experience with search, display and retargeting ads (Google, Bing, Yandex, Facebook, LinkedIn, YouTube, etc.)
• 1+ year in B2B SaaS product marketing for US/EU markets
• Proven track record of creating and executing successful product marketing strategies
• Lead-generation experience in a B2B environment
• Practical experience in building product funnels to improve activation, adoption, retention and churn metrics
• Knowledge of SEO
• Fluent English
• Practical experience with analytics and data tracking tools (GA, GTM, Matomo/Piwik, Amplitude, etc.)
• Entrepreneurial mindset. Ability to make things happen whether it’s testing new strategies or realigning existing ones. You just get it done.

Experience in/with:
• Email marketing, content marketing and affiliate/referral marketing
• Review platforms (G2Crowd, Capterra)
• Customer communication tools (live chats, helpdesk systems, CRMs)

English is a must, but other languages would be a good complement

🥇 Ability to be promoted to a CMO position
⛱ Employment package: 20-work-days paid vacation
🕵 Opportunity to take part in a marketing decision-making process
👯 Work in a well-motivated, sprint-based agile team
🎓 50% compensation of conferences tickets or educational courses
💰 Full coverage of all your PE tax expenses
👩‍💻 Flexible work schedule
🏥 Medical insurance after a trial period
🇺🇸 Free English lessons
🥂 Fun corporate events and team buildings

Upon joining HelpCrunch, you’ll be able to apply all your knowledge and practical skills to drive HelpCrunch growth in terms of revenue 💰
This will be your main responsibility.

The activities you’ll perform during your first year in HelpCrunch:

• Research, strategize, execute and measure all HelpCrunch marketing activities while effectively managing the budget
• Conduct competitive/market analysis to position our product in a competitive way to different target audiences
• Work directly with our Product, Design, Engineering, Support and Sales people to design, develop, and test new innovative ideas from small hacks to highly experimental campaigns
• Implement marketing growth hacks to drive new users to the platform
• Analyze all aspects of HelpCrunch product funnel to improve conversion rates and ROI
• Gather and analyze product/revenue performance data and uncover areas for improvement
• Hire and manage third-party subcontractors and service providers
• Take part in the hiring of in-house marketing specialists for established marketing channels
• Evaluate performance KPIs of the team members
• Report to CEO and founders on all marketing activities and results

Our Business Concept 🧐
HelpCrunch is centered on delivering the best customer communication platform combining a perfect live chat, in-app messenger, email marketing software, help desk and knowledge base software for effective customer service, sales, and marketing.

Our Vision 👀
We are committed to bringing customer communication to a new level when people can connect to businesses in a way they like and are most comfortable with — through instant messengers. Be it a live chat on your marketing website, an in-app messenger right inside your product, a chain of emails or a brief talk in FB messenger or a quick question in WhatsApp — all communication should be within one thread, available across all platforms, places, and devices, making interaction fast, simple, worry-free and beneficial both for customers and businesses.

Our Mission 🤗
To deliver a comprehensive communication platform for top-notch customer service and rapid business growth and to teach businesses how to build their customer-driven growth engine.

Our Values 💎
Think customer. Give value. Be the best.