Headway — IT-компанія, що створює EdTech-продукти. Компанію створили у 2019 році. За 4 роки вона зросла з 3 до 170+ людей у команді та відкрила офіси у Києві, Варшаві, Нікосії та Лондоні. Продукти Headway допомагають розвиватися мільйонам людей у світі через лаконічні формати освітнього контенту: самарі книг, курси, ігри, інфографіки.
2 березня 2023

User Acquisition Manager (LinkedIn/Facebook Ads)



I’m Olga Shapovalova — Head of B2B at the Headway company. Our core product is an app that helps people around the world grow through bite-sized content.

— The application has been downloaded by more than 12 million users
— We became the No 1 application in the summary niche
— Apple regularly includes Headway in the “App Of The Day” and “New App We Love” categories in more than hundred countries
— Headway’s biggest markets are the USA, Great Britain, New Zealand and Canada, but for us this is just the beginning

The core value of the Headway is the team. We are constantly growing professionally and investing in the development of the country. We are looking for a Digital Marketing Manager to help develop a new direction and increase sales of corporate product subscriptions.

You should definitely join us if you want:

— Experiment. We have an ambitious goal to become the #1 learning app in the world and there is no right solution for how to do it — so there is a lot of room for action. Do you have suggestions on how to improve our process of interaction with potential users? Great, let’s try!
— Influence the product. You will have the opportunity to make product development decisions and test new ideas together with the team. Analytical mindset and creative approach will be very useful.
— Work in an open and proactive team of professionals. The opinion of each team member is important to us.

What will you do:

1. Marketing campaigns: implement the lifecycle of marketing campaigns and develop marketing strategies
2. Search and collection of the target audience, segmentation, setting up targeted advertising
3. Content producing: create and manage a content plan
4. Plan and execute LinkedIn ads, display ads, and email marketing campaigns
5. Maintain consistent brand messaging throughout all platforms
6. Design, build and maintain our social media presence
7. Plan and execute presence at directories platforms (Quora/Reddit)
8. Participation in B2B events


— 2+ years of proven experience with digital marketing, inbound marketing, content creation, and lead funnel management
— Proven experience with advertising on Meta and LinkedIn
— Knowledge of website and marketing analytics tools (e.g., Google Analytics, Ahrefs, Hotjar, SearchConsole, SEMRush, etc.)
— Familiarity with B2B advertising campaigns
— Familiarity with social media marketing
— Strong analytical skills and data-driven thinking
— Up-to-date with the latest trends and best practices in online marketing and measurement
— Fluent English
— Excellent communication skills

What do we offer?

— Work in an ambitious team on a socially important product in the field of education.
— Constant exchange of experience with specialists of our team and other projects.
— A large space for implementing your own ideas and influencing the product.

Interested? Then send your CV!