At Grid Dynamics, our mission is to make disruptive technologies accessible. We bring deep expertise in emerging technology, top global engineering talent, lean software development practices, and high-performance product culture.
We are looking for a CRM and Email Marketing Professional with 3+ years of hands-on experience in email marketing and working with (MarTech) Marketing technology which excels at:
— Email marketing campaigns execution: You’ll be in charge of assembling and creating overall email marketing campaigns, tracking, optimizing, and reporting the email channel performance.
— Lead Generation Workflows: You’ll partner with marketing operations and lead generation teams to cooperate in different lead-gen-related workflows, managing lead scoring, distribution, and cadence to improve email marketing performance and reach business targets continuously
— Set up and maintain scalable email flows that ensure best practices in email campaigns and lead gen activities in Pardot (Marketing Cloud Account Engagement)
— Set up and launch email newsletters and increase email subscriptions
— Evaluate campaign performance and suggest techniques for improvements
— Conduct extensive A/B testing of e-mail campaigns, including delivery timing, creative layout, tailored offers, and subject line testing to develop best practices for ongoing email campaigns
— CRM & Contact Management
— Work closely with the marketing operations, lead gen, and design teams
— Create regular reports on campaigns performance (Pardot & SFDC), including email metrics, segmentation, visual creatives, and other key performance metrics
— Stay updated on various email marketing best practices, benchmarks
— 3+ years of email marketing experience in the B2B IT sphere, with a focus on email workflows
— Experience in Lead Nurturing and building email marketing programs through CRM and marketing email system
— Knowledge of marketing tools, preferably with Pardot, Salesforce, Sales Navigator, Jira, Figma, Zoominfo
— Strong copywriting skills
— You have experience understanding email health and deliverability. You are up to date with email compliance regulations and know how to keep email lists clean and engaged.
— A proven track record of driving revenue with email marketing campaigns.
— Proficiency in using CRM and Marketing Automation tools — Pardot, SFDC preferred — Marketo or Hubspot
— Solid understanding of and experience working with lead management processes and B2B sales cycles related to marketing programs, activities, campaigns, etc.
— Excellent English; written and verbal communication skills (B2+)
— Data-Driven and with a strong sense of accountability.
Grid Dynamics is a global digital engineering company that co-innovates with the most respected brands worldwide to solve complex problems, optimize business operations and better serve customers. Driven by business impact and agility, we create innovative, end-to-end solutions in digital transformation.